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Cut out the Fluff – Remember that the shorter and more succinctly you deliver your message, the better received it will inevitably be. Get to the point. Don’t go off on tangents. Above all, don’t dish out too much information about you – focus on your viewer (just as you would with any blog post or sales letter).
That being said, sometimes the “human” touches and the small flaws are what separates interesting videos from “put-you-to-sleep” ones.
It’s a fine balancing act. But remember… you can always edit a video down – even in Windows MovieMaker… even if you have just one overlong clip. (One way you can do this: Just keep dragging the same clip into the bar at the bottom of your work screen; crop around the section you want; drag the same clip again (it will still be up in your “collections” area, no matter how many times you drag a copy to the work area) next to the previous edited version, and isolate/crop the new segment you want to join in. You can do this multiple times.)
Some people find it helpful to use a script or a storyboard – map out ahead of times the points that need to be covered. For others, “winging it” works best.
Just start actually making your videos, and your own style will soon emerge.
Let Your Title do the Talking – Your title is one of the most important keys to ranking more highly on YouTube, so its worth repeating this point. One solid technique is to make sure your keyphrase begins your title (the position is important.) So, for example, if your key phrase was “business mistakes to avoid”, you would call your video something like: “Business Mistakes to Avoid: #1 – No Promotion” – not “#1: No Promotion – Business Mistakes to Avoid”.
If there really is no keyword phrase strong enough to use in the title, opt for intriguing your reader, and packing an impact. Short and punchy is the way to go.
If you’ve created a “signature series”, always begin your latest video with the phrase your signature series is most often located by: For example, if you’ve created a signature series called “Marketing Blunders 101”, make sure that phrase is at the beginning of your title, like so: “Marketing Blunders 101 – Dissing Other Marketers”
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- License: Private Label Rights
- Category:Ebooks
- Tags:2010 Ebook Private Label Rights