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Types of YouTube Ads
There are actually three different types of YouTube ads that are available to advertisers. In this guide, we’ll be focusing on one in particular – instreams ads, but there are two other types you could also try. In-stream ads just happen to be the most effective for the majority of advertisers.
In-?Stream Ads
The most effective type of ad on YouTube for general purposes is the instream ad. This is the type of ad that works like a television commercial, forcing users to view the ad before they can continue to the video they want to watch. Most in-streams ads have the ability for the user to skip the ad by clicking a link after the first five seconds of the ad has been viewed.
If a user clicks the ad, they can be taken to the advertiser’s landing page. This is ideal for getting inexpensive exposure to highly-targeted prospects.
The in-stream ads are perfect if you’re looking for a lot of impressions quickly for branding or promotional purposes. In-stream ads tend to get a lot more views than the other ad types.
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