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Introduction
Welcome to our YouTube Business Training, designed to take you by the hand and walk you through the process of getting the most out of YouTube on behalf of your business.
I’m very excited to have you here, and I know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate YouTube, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 training chapters, ready to show you the latest YouTube Business strategies.
This is exactly what you are going to learn:
Chapter 1- What Is YouTube All About?
Chapter 2- Researching And Picking A Profitable Niche
Chapter 3- Creating And Optimizing A Business YouTube Channel
Chapter 4- Setting Up A Sales-Oriented YouTube Video
Chapter 5- Embedding Your YouTube Sales Video On A Blog Post
Chapter 6- Cross-Posting Your Sales Video To Your Business’ Social Channels
Chapter 7- Starting A Live Stream To Promote A Product Launch URL
Chapter 8- How To Send Your Product Video To The First Page Of Search Results
Chapter 9- Promoting Your Sales Video With A Custom YouTube Ad Campaign
Chapter 10- Creating A Product Consideration Video Ad For YouTube
Chapter 11- Creating A Customer Retargeting Campaign On YouTube
Chapter 12- Outlining Your Perfect YouTube Sales Funnel For 2020
Chapter 13- Enabling Monetization On YouTube Easily In 2020
Chapter 14- Top YouTube Marketing Tips To Increase Sales in 2020
Chapter 15- The More Profitable Types Of YouTube Videos In 2020
Chapter 16- Alternative Monetization Strategies For Businesses On YouTube
Chapter 17- YouTube Business Do’s And Don’ts
Chapter 18- YouTube Business Premium Tools And Services To Consider
Chapter 19- YouTube Business Success Stories
Chapter 20- YouTube Business Frequently Asked Questions
Well, it’s time for you to start getting the most out of YouTube, on behalf of your business.
I know you'll love this training.
Chapter 1: What Is YouTube Marketing All About?
What Is YouTube All About?
Hey there everyone!
We’d like to congratulate you on your decision to take up this course, and to thank you for choosing us as your guide.
This is an immense opportunity for you to learn the ultimate strategies that’ll help you scale your online marketing efforts and grow your business on YouTube, the most popular video streaming platform on the internet.
We’ve created this course to help you discover all the ways in which you can use YouTube to make more money. We’ve spent a lot of time on the platform, and we’ve uncovered the best, proven methods to monetize it beyond ad revenue. To kickstart your journey, we’d like to start with the basics.
What is YouTube?
YouTube is, on the surface, an entertainment-centric platform. It is designed to make it easy for common people to find the type of video content that they enjoy, and to stream it seamlessly from any device, wherever they go.
This entertainment model is a modernized spin of the traditional TV format, and it is always online. This means that YouTube provides people from all around the world with 24/7 access to plenty of video content, for free.
Yet, this unlimited access to free video content 24/7 is fueled by brands, businesses, creators, and personalities that are benefiting from uploading their video content to YouTube.
That’s right folks, the YouTube platform is open for creators that are willing to feed the platform with quality content in exchange to access an always-online global audience for their products and services.
How Does It Work?
YouTube works because the platform provides an open window for consumers to find quality content and for brands and business to find the right audience whom to promote their offers.
The methods to monetize these audiences are varied and extraordinarily effective, but the business model works like this:
? YouTube lets people and brands to join and use the platform for free.
? Brands, business, creators, and personalities produce quality content and upload it to the platform.
? People look for content they like, find the videos produced by brands in their niche, and start getting familiar with those brands. The higher the quality of the content, the more people start considering those brands.
? Brands output videos on a consistent basis, and start growing their audience.
? Once those brands grow an engaged audience and build trust, they start to use monetization strategies that encourage people to spend money on products sold or promoted by those brands.
? Brands start making money, and can scale their efforts.
Why Should You Consider YouTube For Business?
Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that.
The main advantage of YouTube for business is that it lets you leverage all your efforts from a single platform. For starters, it lets you show and build your brand’s personality through videos. Long gone are the days of building awareness one image at a time!
On YouTube you can demonstrate your expertise in your niche. This means that you can produce videos to educate potential customers about the problems they face, using your products or services as assistance.
This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy!
On YouTube you also a have a platform to broadcast special occasions, such as in-store events, conferences, and much more. You can also use it to run webinar-style presentations, and to interact with your audience in real time.
YouTube also has a self-serve advertising solution that allows you to promote your content and offers. It has some of the best rates around and gives you hyper-targeting features that will help you reach and convert the perfect customer.
Additionally, YouTube helps you reduce overhead costs and the complexity of running an online business by providing you with a platform where you can host your video content for free.
What’s The Future For YouTube Business?
Businesses on YouTube can look to a bright future because the number of active users on the platform is increasing year by year.
Technologies such as 360 video, augmented reality, and virtual reality
are going to enhance the user experience, and businesses can leverage that to better showcase their products and services.
Also, content marketing and brand sponsorship are becoming the most effective strategies to drive sales, and YouTube is the perfect environment to develop and run them.
Are you ready to learn what it takes to get the most out of YouTube Business in 2020? Yes? We’re glad you are, because we’re going to get started in the following lesson!
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