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Psychologists have found that it only takes an average of 8 seconds for your prospective employer to know or not whether they're going to read your resume. This is true and is based upon basic fundamental psychology because on average, we each require only 8 seconds to make a subconscious decision about something,
Here is the example at play in the real world. When we meet people for the first time our perceptions of them are already formed in the first 8 seconds of meeting them. When we?re walking down the street, our 8-second decision-making process is constantly at play as we judge potential threats from those around us, also known as “gut instinct” or “intuition”.
This is a part of the evolutionary process which Is part of the limbic system in the brain that developed over the centuries, a survival mechanism to protect us from danger, also known as fight or flight and the ability to make split second decisions which was most often the difference between life and death.
We still have these traits, although not as heightened as it was for survival yet we still use them on a daily basis when assessing our “risk” to “reward” ratio when it comes to making decisions and you will find that your potential employer is no different.
Not to bore you, just to explain why things are the way they are and if you can get your head around that you can actually start to play with these rules. You can outsmart your competition by being armed with this proprietary information and wow your employer much earlier on in their decision making process.
Everyone seems to have less time on his or her hands these days and prospective employers are no exception. Knowing this fact should retrain the way you think and construct your cover letter. This means not leaving the most important parts of your skill set and relevant experience to the second paragraph, it means packing a punch straight out of the gate.
So think about some of your positive points, if someone only gave you 8 seconds to hear you out, what would you want them to know? Having this knowledge gives you a distinct advantage because it completely changes the way you construct your cover letter by placing all of your attention grabbing information in your first paragraph, which is the most crucial one.
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