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One of the main purposes of your website is to build your database, or your list. And I'm sure you've heard it a million times before, your money is in your list. The reason for that is what we talked about before, you need to contact people 712 times before you make a sale. Because people buy from people they know and trust. To build a trust level with your prospects, you need to keep in contact with them.
And you're going to do this by offering your visitors something with a high perceived value that they can download instantly so it doesn't cost you anything, but it helps build your reputation and solidify your brand. Now to get this download they have to give you their name and email address.
So you have a form on your website where people sign up to get their free download and they're automatically entered into your autoresponder. Now if you're not familiar with an autoresponder, it's very simply an email management tool that sends out your emails at predetermined times. So you can sit down and write a series of 12 emails that promote your affiliate product, you load those emails into your autoresponder and set it to send a new message each day, each week, each month, or whatever interval you want. So your list marketing is done on autopilot. All you have to do is drive people to your website.
Your choice of autoresponder is critical to maximize your sales. One autoresponder outperforms all the others because it's able to deliver messages directly to your customers without getting stuck in the spam filters.
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