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The easiest way to make more affiliate profits is to simply generate more traffic.
Using Pay Per Click traffic for promoting affiliate products means that you can control exactly how much money is going out and once you figure out how many visitors it takes to make a sale with whatever you are promoting, then you will know exactly how much money will come in.
Pay Per Click (PPC) does not mean Google Adwords. Adwords is just the most popular form of PPC advertising, but it is definitely not the only one. On that note, PPC search engine advertising is also not the only form of PPC.
You can pay per click on a variety of different advertising vehicles including banner ads, text ads, flash ads, email ads, etc., so don't limit yourself to just Google Adwords or just search engines. If you want to find more sources where you can use pay per click advertising, just go to Google.com and do a search.
Before you do any PPC advertising (or any advertising for that matter), you need a good tracking system to track your results. If you are doing search engine PPC, you need to know which keywords are producing sales and which aren't. This will help fine tune your marketing system.
So what works in PPC advertising? Well, the truth is, 90% of the money you make from PPC ads will come from 10% of your keywords, the same keywords that produce results for you in the organic search most of the time. Be very specific. "Golf is going to be way too expensive, but "Golf swing instruction" may be much cheaper per click and will certainly produce more sales if you are selling golf instruction.
This isn't really rocket science, it has just been made to be more difficult than it really is. The fact is, if you want to get big traffic from PPC keyword ads, then you will be spending some big money as the more competitive keywords are going to cost more, so your sales ratio will have to pick up the slack.
For the more competitive keywords that cost between $0.50 to $2.00, just try to break even with your initial product while building a list.
Most people just look at trying to make a bunch of money with their 50% commission of one $27 product that converts at 1% and are finding it incredibly hard, especially with highly competitive advertising vehicles like Google Adwords. However, if you just look at breaking even on the first sale, it becomes so much easier. In fact, marketing in general becomes so much easier when the initial sale doesn't have to produce a profit.
For example, you are doing the "Insider's View" video idea with a PPC advertising campaign. You set it up to where they have to subscribe to your list for the inside view video. You build your list this way by just breaking even on all of the sales that are generated from that video.
For the very competitive words that generate a lot of traffic, you just need to break even. For the words that aren't competitive, don't cost too much per click and don't generate as much traffic are the ones that can make you money up front. The problem is, they are not searched for as often and don't bring in the clicks that the more expensive ones do.
It is also very important to be on the front page when you are advertising via search engine PPC. This not only generates the most traffic but also the more hungry visitors who seem to buy much more often. So whenever possible, get on the front page, spend the extra money to test it out and see how profitable it is for you.
You might just be breaking even on the initial product, but your follow ups may make you a fortune. Getting the most out of each visitor is what marketing is all about. The more you get out of each visitor, the easier it is to generate tons of traffic to your web site because you can then spend more. If for example your web site generates $3 per unique visitor, you could spend $2 per click and still make money.
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