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When and How Will Your Pay Affiliates?
I pay my affiliates on the 15th of each month for the previous month’s commissions to allow time for refunds. But you could pay your affiliates twice a month, once a week, or every day if you want.
If you only have a few affiliates to pay, you could just send them the money through PayPal. But a better option is to use the Mass Pay service. Just download a file from Surefire Profit System and then upload it to PayPal. You can pay thousands of affiliates in seconds.
If you don’t want to deal with paying your affiliates manually, you can use the Instant Pay option, which will pay your affiliates at the time of the sale.
Here’s how that works:
If you pay 100% commission, every sale will go directly to the affiliate’s PayPal account
If you pay 75% commission, the first sale will go to you and the next three sales will go to the affiliate
If you pay 50% commission, the first sale will go to you and the next sale will go to the affiliate, the third sale will go to you and so on...
If you pay 25% commission, the first three sales will go to you and the 4th sale will go to the affiliate
The only downside to the Instant Pay option is when your customers request a refund and you have to track down the affiliate who got the sale.
Finally, you can use ClickBank to process payments and pay commissions to your affiliates. ClickBank handles everything for you and pays your affiliates via check or direct deposit.
The biggest downside to ClickBank is the fees. PayPal charges 2-3% and ClickBank charges 7.5% plus $1 per transaction.
PayPal allows you to pay 100% commission to your affiliates. The maximum commission you can pay at ClickBank is 75% and the “instant pay” option isn’t available.
Action Steps
To summarize, there are four steps you need to take to create your affiliate program:
Step 1: Decide your program name. Something memorable that has something to do with making money should work well.
Step 2: Decide where you’ll offer your program. That could be a new or existing domain...and that second option is probably the fastest way to get started.
Step 3: Decide your commission offer. All affiliates care about is the numbers, meaning dollars per visitor. So make your offer attractive. When you’re just starting and don’t have conversion proof, it’s smart to offer higher commissions.
Step 4: Decide when/how you’ll pay affiliates. Surefire gives you the Instant Pay and PayPal Mass options.
Once you’ve decided what you’re going to call your affiliate program, where you’re going to set it up and what you’re going to offer, it’s time to write your affiliate salesletter.
Your Affiliate “Sales” Process
One of the keys to recruiting affiliates is giving them a convincing reason to join your program. Why is your program better than others?
So, in a sense, you’re “selling” your affiliate program to prospective affiliates. You can do that with a compelling salesletter that stresses the benefits of your program and gets people excited.
Your Affiliate Program Benefits
Here are a few benefits that will help convince new affiliates to join your affiliate program:
An incentive. When affiliates sign up for my affiliate program, they get my free report called, “Super Affiliate Marketing.” I even had an eCover graphic designed to increase its perceived value. This is a great way to get people in and get them motivated by giving them a plan of action.
Ongoing training. Let affiliates know that they’ll receive weekly updates and tips on generating traffic and increasing conversions. Then load your autoresponder with articles and reports on affiliate marketing. You could even hold a weekly teleseminar or webinar.
Lifetime profits. If you use the Surefire Profit System affiliate tracking software, your affiliate will get commission on all the products you sell (if you choose). That’s a huge incentive because they can refer one customer and get paid on multiple products.
Promotion tools. List all the tools available in the affiliate center—solo ads, banners, classifieds, brandable reports, bonus offers, etc. and update your page as you add more.
Monthly contests. You can run a new contest each month to motivate your affiliates to promote your products. Keep it fresh by offering different types of prizes (cash, iPods, laptops, etc.).
What affiliate program do you personally know of that offers these kinds of incentives on a regular basis? It’s a tremendous way to not only attract new affiliates, but to also train your existing affiliates to be more active in your program.
The last step is to add a registration form to the bottom of your affiliate salesletter. That form will add the affiliate’s information to your database and add them to your mailing list so you can follow up with tips, updates, and information about your affiliate program.
Once they submit that information, they are immediately redirected to the affiliate center where they can log in and get their affiliate link.
Action Steps
To summarize, there are four steps you need to take to create your affiliate program salesletter:
Step 1: Write your salesletter...or use my template.
Step 2: Create a new affiliate list at Aweber. This list will let you stay in touch with your affiliates, which is likely to boost your referral sales.
Step 3: Add an opt-in form to your salesletter. This will put new affiliates on your affiliates list.
Step 4: Redirect to your account activation page. This is where affiliates can log in to get their affiliate link and promotion tools.
Once you have your affiliate sign-up process set up, it’s time to add promotion tools to your affiliate center.
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- License: Resell Rights
- Category:Ebooks
- Tags:2015 Ebooks With Audio & Video Resale Rights