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What Is A Membership Site?
Add another element to your website with a membership option. With a membership option, you open the doors to a community website that not only does some sort of online business, but has a closed, members only community.
Members have to register and subscribe to be part of it. Once the registration is done, the members can log in and enjoy the extra benefits offered, such as seminars, forums, and community interaction.
Membership sites can be free or paid.
A website can offer both free and paid content. Plus, the free membership, or open content, can be upgraded to paid, and offer extra, premium benefits to members. Getting members and retaining their memberships are pretty big tasks for anyone who is running a membership site.
Member retention is priceless.
Retention is the key part of your website’s success, as every membership is the result of the hard work you have already done to get the membership.
So from the very first stage you should focus your actions not only to add new members but also keep in mind retaining those valuable members.
Now let’s analyse what will be the first look of the website for a newly subscribed member. Remember, you’ve enticed the new member to join, but now you have to ensure retention.
Here’s a step-by-step process of hand-holding a new member.
Introductions Are In Place...
Proper introduction is the key element of any successful relationship. So is the case for website memberships. In fact, for an online membership, it is more important simply because the human element is missing online.
Add the human element to your site
Keeping Your Members From The Start...
Send the new member to a welcome video where you introduce yourself and give a quick overview of how everything works. Not many online membership sites do that. But a video will give the new member the feel of personalized attention. Keep the video short, only a couple of minutes.
Guide them through the process
The member will feel comfortable knowing that someone is there for guidance. A good introductory video of what the membership is all about and the people behind it will be very soothing for any new member and keep them coming back.
Set Expectations Immediately...
Once the introduction is done, the first level of comfort has been given to the new member. Now it is very important to keep the enthusiasm up. For that you need to set expectations.
This is very important because loss of enthusiasm is as bad as is overenthusiasm, and both will lead to a drop in membership.
Give them a map to follow
For increased membership retention, the key element is to set expectations to avoid disappointment.
Show your new members a few success stories and model examples. This will help them understand the kind of expectations they can have by being a member of your site.
Explain The Perks Of Being A Member.
Member benefits are the reason why the member joined in the first place. You might have done well to explain what the benefits are in advance. Still, reiterate all of it once again. Never think that repetition is going to be boring.
For new members, this the first time they are hearing everything after signing up. So it is more authoritative, as far as they are considered.
- License: Resell Rights
- Category:Ebooks
- Tags:2018 Ebooks Resale Rights