License Type: Master Resell Rights 
File Type: ZIP
SKU: 58507 
Shipping: Online Download
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SEO
Before you start spending money on adverts, SEO might be a better first port of call. SEO stands for ‘Search Engine Optimization’ and is essentially the process of optimizing a website and link strategy so that your store is easy to find on Google when people search for it.
To do this, you will often begin by identifying a search term (key phrase) such as ‘buy hats online’. Only you won’t want to choose ‘buy hats online’ because that will very competitive and very difficult to rank for. This is why it’s such a good idea to have a particular target audience and a particular type of product. Remember how we discussed selling brightly colored shirts? Well ‘brightly colored shirts’ is likely a keyphrase that people look for but which isn’t quite as competitive.
To start ranking for this term, you need to ensure you have a well optimized website (meaning it’s fast, mobile friendly and easy to navigate) and that you include the keywords you’ve selected in your descriptions and on your blog occasionally. Aim for around 1% density, so for every 100 words, you can include the keyphrase once. It’s also useful to include it in headers and in meta descriptions and then to try and build as many links as possible on relevant websites (that might mean getting a fashion blog to link to you for example). You might be able to do this by providing them with free content, which is called ‘guest posting’.
Content Marketing
Speaking of content, content marketing is also a fantastic tool you can use. This basically means you’re running a blog and the aim is to get people to subscribe and to look for your site when they want information relevant to your industry. So if you sell gardening tools, you should have an authoritative blog on gardening that peoples subscribe to.
In doing this, you’ll now have an audience that trusts your recommendations and that listens to what you say. You can now recommend them your own products and even provide them with special offers.
Email marketing goes hand in hand with content marketing. Try to build the trust of your audience to the point where they’re happy to hand over their contact details – then subtly sell your products to them.
Building an audience for your blog is of course the tricky part but you can do this by running a social media account and by using SEO.
- License: Master Resell Rights
- Category:Ebooks
- Tags:2016 Ebooks Master Resale Rights
