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A business blog is an asset to corporate bloggers and individual entrepreneurs alike. It's a source of low-cost, highly targeted leads, a showcase for your expertise, an opportunity to build relationships with your customers, and a magnet for traffic to your website. Wow!
Like social media, your blog lets you connect with your customers in a more personal way. It's interactive. It makes you a living human being instead of static website. People can get to know you and begin to know, like and trust you.
Your blog gives you a chance to demonstrate your expertise and establish your credibility. This is where you show your customers what you know with your posts.
And since your posts change frequently, this will build your credibility.
Through your blog, you have the most cost-effective marketing at your fingertips. It combines low-cost marketing and promotion of your products with a way to get information on your target market through their comments and your stats.
If you have a website, writing as little as one post a week on your blog will increase your standing in the search engines. If you SEO your posts, you'll climb higher and faster.
As you can see, successful blogging is a bit art and a bit science. One way to gain valuable insight into it is by listening to already successful bloggers.
In The Secret to Making Money with Your Blog, Nicole Dean recorded interviews with several successful bloggers and is kind enough to share them. Nicole asked them all one question, "How do you personally make money with your blog or blogs?”
Lain Ehmann's advice: The key to making money through your blog is to KNOW YOUR AUDIENCE. She currently has streams of income making money in
Affiliate sales -Information products -Online courses -Live events -Sponsored posts -Adsense -CPA campaigns -Continuity programs
Still, her advice is to focus your efforts - maximize your efforts with one thing before moving on to another. Then keep building.
Susanne Myer's advice: She uses her blog for two main purposes: building her list and making product recommendations. She tailors her content to the interests of the visitors to each blog. For instance, on her blog for affiliate marketers, she only discusses affiliate marketing. First, she concentrates on getting visitors to join her list. Then, she monetizes by offering affiliate and her own products.
Shannon Cherry's advice: Shannon's approach to her many blogs is that they make money or they're gone. She monetizes with links to her products and services in posts and with affiliate links. She also hosts press releases and announces product and service launches. She makes it a point to monetize all her posts with links and calls to action. Fler advice is to love blogging, provide a service, but monetize everything.
Nicole Dean's advice: Nicole agrees with each person interviewed. She provides valuable information but monetizes everything with links to products. She repurposes her content. For instance, these interviews are blog posts but will also be turned into a book. She builds her list but also asks her list to share her information and product links. Fler advice is to ask your readers what they want you to do for them. You can't read their minds.
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