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This is where many online sellers fall short. Statistics show that most people DO NOT BUY the first time they read about a product. Usually it takes 7 OR MORE TIMES before folks are willing and most importantly, ready, to purchase something. 7 OR MORE TIMES. So using a good follow up system is integral to your earning success.
Often times, a "follow up" system is already part of your autoresponder system. Whether you run this yourself or not. But, what is a "follow up" system?
A follow up system is just what it sounds like: "A system utilized for following up with previous, current, or future customers by sending out scheduled notices". Many times, this follow up system generates more profits for you. In all actuality, a subscriber that has bought from you in the past WILL buy from you again. IF they are satisfied with their purchase that is.
So, the object here is to send your mailing list of subscribers more than 1 emailing AFTER your FIRST promotional emailing. Now, does this mean you have to pitch the same product every time?
NO! And, should you send out the emails consecutively? NO! And YES!
That last question is really up to you and how fast you want to profit from your list. It also depends on any pre-determined qualities you've applied to your specific mailing list.
For instance, Do You Have A "Set" Time Frame For When You Will Be Sending Out Mailings? Weekly? Bi-Weekly? Monthly? Quarterly?
Maybe the subscriber wasn't really intrigued by your last promotional product. Or maybe they were broke that week. Point is, it takes more than just the inital "thanks for buying" follow up. And if you're not willing to go this extra step, believe me, someone else will!
Take a chance. Send out a couple extra emails to your customers/subscribers. The worst they can do is delete it, or unsubscribe. In which case, you stood more to lose than gain from an unresponsive or uninterested subscriber.
Whatever you decide on when to send follow up mailings, be sure that you have let your subscribers KNOW IN ADVANCE to expect these types of commercial mailings from you, and approximately how often they will receive them.
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- License: Private Label Rights
- Category:Ebooks
- Tags:2008 Ebooks Private Label Rights