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Okay I’m not a fan of this strategy in MOST cases but I’m going to share it with you anyway because it IS viable and I HAVE used it before with much success. I’m just not a fan of the way the big launches have become a total tug of war lately.
You know what I’m talking about? The high dollar launches with huge bonuses that make you really confused about who to buy from. Do you want a 7 week phone interview with guru A or a complete website set-up with training by guru B?
I guess I don’t mind the strategy itself – I’m just tired of seeing it on every big launch. I’d like to see a cash back bonus LOL – Wouldn’t that be nice? I love seeing gurus who say their bonus is worth “$1,997” – okay, so how about Fedexing me a cashier’s check back for that amount if I buy through your link?
Not gonna happen.
But back to the strategy. I once promoted a product as a review because a guy contacted me and let me see a copy of his product. It was good, but it lacked my own point of view. So I created a simple, 4-page bonus report that covered what his product didn’t share.
It had an introduction into the report’s purpose and then it gave three samples with commentary below each one. That was it. Nothing shiny and expensive. Just letting my customers know I had their backs – I was watching out to ensure they got a compete product. Here’s what not to do.
Don’t tell them you have a bonus for those who buy through your link and then give the bonus away to your list for free.
Don’t gather 25 PLR bonuses just to say you have a bonus. I once helped a big guru turn a failing site around because I told him the problem – he had an “okay eBook” with 25 PLR bonuses.
I spiffed up his product and wrote three 5-page ORIGINAL bonus reports to go with it. His sales soared and his refunds became virtually non-existent.
- File Size:951 KB
- License: Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks Resale Rights