Write Internet Sales Pages That Sell PLR Ebook

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BULLETED LISTS

If you go through a number of Internet marketing sales pages, you'll find they almost all have one thing in common: a bulleted list of benefits. This is the best way to list your benefits because of the way people scan a sales page before deciding what to read. The bulleted list makes it easy to scan the major benefits and then read any details if the main benefit is appealing.

ORDER IS IMPORTANT

The order of the bulleted items is important too. You want to list the biggest benefits first and work your way down. Again, this is because people tend to start to read and then lose interest the more they read. So, to keep them reading, put the juicier benefits at the top and work your way to the weakest benefits at the bottom of the list.

WHY MORE IS BETTER

You might think that listing two whole pages of benefits is a bad idea. Actually, there is no way to list too many benefits. The reason for that is that you don't know why someone has landed on your sales page or what trigger will make someone push the “Buy” button. Since you aren't a virtual sales agent, your copy has to do the job of overcoming all objections for you. You aren't there to hear the objections running through the visitor’s head. Only he/she knows what those objections are, and so the copy has to address each and every objection someone might have by listing all of the benefits the product can create in a person's life.

Eventually, as the visitor reads the list, he/she will come upon the benefit that may be the biggest trigger for him/her, but it may be placed further down the list. There's no way to know what exactly triggers that particular individual, but when he/she gets to that benefit, that may be enough to sell him/her on your product. So, be sure to list as many benefits as you can think of, even if the list runs several pages. If the visitor doesn't want to read them, he’ll/she'll simply scroll onto the next subheading.

• License: Private Label Rights
• Category:Ebooks
• Tags:2016 Ebooks Private Label Rights