Write An Effective Membership Sales Letter PLR Ebook

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The same approach works very well when it comes to Internet marketing and creating an Internet sales page. You want your prospects to be strongly enticed to purchase the main product or service, so to sweeten the deal a bit, you offer an extra bonus item. Maybe it’s an ebook written on a similar subject or perhaps it’s a “special edition” version of a poster, print, or the like. Whatever it is, when you offer an extra bonus, you make it harder and harder for the prospect to walk away without making a purchase.

The best bonuses are those things that customers would very likely be willing to buy separately from your main product; adding bonuses like these to your main products is what makes your offer appear to be such a great deal to them. Just as importantly, the best bonuses are those things that cost you as little as possible to provide. By keeping your costs down, but still adding value for the customer, you increase customer satisfaction and increase your profits at the same time.

No matter how much (or how little) you pay to get your hands on the bonus items, always include a specific value for the item when you’re promoting it on your sales page. Why? Take a look:
Buy my ebook today and get this special workbook for free!

Buy my ebook today and get this special workbook (a $50 value) for free!

Which one of these is the most compelling offer statement? The one with the value attached, of course. It’s just one more way to remind your prospects that making a purchase from you is not only an excellent decision, but an excellent value for their money as well.

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A common mistake made on Internet sales pages is to put lots of emphasis on the value of any bonus items while not emphasizing (or even mentioning) that the main product or service itself is a really great deal. Bonuses alone are not going to convert the vast majority of prospects into customers; it’s the main product they came to find out about and it’s the value (or lack of value) of that product that is most likely to drive their buying decision.

The idea here is to build up in the prospect’s mind just how fantastic and valuable the product or service is to them. You’ve already done a lot of this by pushing the features and benefits, but you’ve also got to do this by specifically pushing the price value of the product or service as well.

• File Size:2,816 KB
• License: Private Label Rights
• Category:Ebooks
• Tags:2016 Ebooks Private Label Rights