Ebook Sample Content Preview:
Though commonly referred to as “blogs” any site that makes use of Wordpress to manage content and provide information would be better termed “business portal”. First and foremost, by being online, you are building a brand. Now that brand that you are building is your USP (or Unique Selling Proposition). In fact, the “brand” that you are promoting answers the question of what makes you so special.
It’s that simple! The following are common guidelines when you first start your blog. If you already have a marketing system then you are pretty golden but there are still things you can do for SEO with regards to your portals.
When using Wordpress, the bulk of the site building can be managed easily; this being the prime reason why Wordpress is popular. As you develop your brand, your products and services, you will be providing a source of value for prospective clients and customers. And the more you incorporate SEO practices, the better results you may have in the search engines.
Before you begin developing your portal with content, ensure that you have followed the checklist provided in Appendix 1 and Appendix 2. These two checklists will give you a great idea on how to structure your site so that it is both search engine friendly and will ensure a consistent and logical structure for your prospective clients.
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