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Basics of SEO
Before you begin working on SEO for your WordPress website, it’s important to understand basic SEO principles as they apply to all websites and that should apply for many years to come.
Remember that SEO does evolve and change over time. It used to be that simply stuffing your keyword over and over on a page (sometimes in text the same color as the background so visitors would not see it) could help you rank on the first page of pretty much any search engine.
But search engine algorithms have gotten much smarter and much more complex. And this will continue to happen as time goes on. You need to prepare for that and keep evolving with the search engines.
As of this writing, there are some basic SEO principles you can use to help your rankings:
1. Keyword Research – Keyword research will always be important, even as search engines evolve into using semantics. Sure, you might rank for “top golf tips” if you pick the keyword “best golf tips” because they are semantically similar, but you still need to know what topics are most commonly searched for to be sure you’re creating the content that could help you rank for those searches.
2. Title Tags – The title of your page will probably always hold significant weight. Obviously, people are going to title their page based on their page’s content, so search engines will look at that as WordPress SEO 101 one of the most important factors when figuring out what a page is about.
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