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What Is Wordpress?
You may have heard about Wordpress but you may not know what it actually is or what it offers to you. The one thing you should know is that a blog is one of the most important ways to establish a presence online. Without a blog, you and your business are unlikely to success without spending a great deal of money on advertising. The good news is that is not what you have to do when you use Wordpress. In fact, Wordpress is free.
How Does It Work?
Wordpress is a free web based software program. Anyone can use it if you sign up with the company to do so. There is no cost to doing so and even though there are some limitations, they are minor. Wordpress allows you to build a website or a blog. The original intent of the software developers was to create a way to make it easy to set up a blog. However, this only lasted for a short amount of time as open source contributors helped to make Wordpress much more, through extensions of its capabilities and to improve what it can offer to the user.
Some would call Wordpress a content management system, or CMS. This term means that it is a way of organizing content for the web. You can use it to run full sized websites, use it to run websites packed with media or just use it as a simple tool that holds a variety of personal data. Because it is so easy to use and it allows you to easily manipulate the website content you have, Wordpress has helped to make setting up a blog easy to do. Further, it has become incredibly simple and inexpensive to start an online business or even just to set up a blog to talk with your friends with.
If you are considering a blog and what it can do for your particular needs, Wordpress can and should be an active part of that. The key is to learn how to use it. The more you know about it, the better your chances are of creating a functioning resource that offers countless opportunities for the everyday user and the business user. The good news is that you do not have to have a degree in web design to understand and to use Wordpress and that may be what makes the biggest difference with this product.
What to Know Before You Use Wordpress
Once you know that you want to create a Wordpress blog, the first step in the process is to visit the company's website and to set up an account with them. Again, most beginners will be fine with a free account. It takes only a few minutes to get this process done. Once you have created your user name and selected a password, there are a few more things that you will need to do which will make managing your Wordpress blog easy to do. The installation comes after you do these things first!
These are the things you will need to do if you already have a website and you plan to get your blog onto that website.
Have access to your site and to its directory. This is important because you will need the password information to get into the website.
You will also need to have the software for your website (if you have one) readily available to you.
You will need to have access to your web server. This is usually occurs via shell or with FTP. In either case, you need to have this access.
You also need a text editor to be readily available to you.
If you plan to install your Wordpress blog on a remote server, then you will also need to have an FTP Client, which allows you to transfer data from one place to the next securely.
Finally, you will need to have a connection to the Internet (you select the browser that you wish to use to accomplish this step.
What If You Do Not Have This?
Take a few minutes to check out your Wordpress blog. Specifically, look to see if the blog's information is provided and ensure that your website's server or control panel is available to you. If you are not sure if you have access to the above information, it is always best to speak with the company that is hosting your website or to use the tutorials that they provide for you. With so many options available today, it can get a big complex when it comes to choosing the right information.
The good news is that Wordpress really does make it easy for the everyday user to get a blog onto their website. For those with a website, having a blog is critical to success on the web.
Wordpress Allows You To Communicate
As a blog, Wordpress provides you with the resources that you need to build a strong business. However, one of the things that it offers to you is a way to get two-way communication going on the web. For example, if you sell a product in a standard retail store locally, you invite your guests into your storefront, interact with them, answer their questions and sell to them. The same is not as easy with a standard website. With a standard website, you cannot have this back and forth conversation as easily.
A Wordpress blog allows you to do that, though. You are able to communicate easily with others through the blog. For example, consider the following scenario:
You post a message on your blog about XYZ Product that you are now carrying. The blog post is information and provides the reader with the price and the key features of the product.
Those who are looking for that product on the web find your blog post about the product. They visit your blog and they read what you have to say there.
The reader has a question though. They want to know about a specific feature of the product that you did not mention in the post. Alternatively, they want to ask you a question to determine if the product is the right fit for them. (If they were using a website, they would have to email you, which is more difficult.)
The reader posts a comment on your blog posts that asks the question that they have. The comment is visible to everyone so that everyone else can benefit from the information, too.
You respond to the comment as soon as you receive an alert from the blog telling you that there is a new comment. You not only answer the question for the reader, but because you were able to do that, they are willing to work with you and they buy the product from you.
This is one of the key advantages of having a Wordpress blog. You are able to communicate with your readers easily and without having to worry about the overall time constraints that are normally in place. People expect to be able to communicate quickly and easily like this with those who they plan to interact. Comments like this are still in your control. You choose how they work on your blog.
Choosing a Wordpress Blog Domain Name
When you set out to do well on a blog, one of the first things you will need to make a decision on is what the blog domain name is. In other words, when people want to type in a website address to get to your blog, what will they type? It sounds simple, but if you want to do well online with your blog, this is a critical decision you will need to make. The domain name you select needs to meet specific goals, including providing an explanation of what your website offers, and it may even need to take into consideration keywords.
What to Consider
When choosing a Wordpress domain name for your blog, there are several things to think about. One of those things is keywords. Keywords should always be an important role in the domain selection since it will help you to rank higher in the search engines just by having this information. However, a good keyword name should offer something that is unique since most of the simplest of keywords are already taken. If you sell appliances, for example, appliance.com is likely not available or too expensive. So, you will need to be creative.
In addition to this, you also want to consider branding. That term is no longer something that marketing executives only have to think about. It is something that you do too. Choose something that is catchy and that will draw in an audience with it. Eventually, you will have your readers familiar with your website and blog so much so that they can easily just type in the information and get there. The combination of domain keywords and branding should help you to find the right choice.
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