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Every email marketer needs a squeeze page. After all, a squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.
When it comes to developing fully functional, effective squeeze pages that drive in traffic and flood your autoresponder with fresh, hungry buyers, there are a few elements that absolutely must be implemented into your opt-in page.
For starters, a squeeze page is very similar to a salespage in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.
That call of action is essential in creating high preformance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.
Apart from its main intention however, a squeeze page and a salespage's actual structure is very different. With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.
With a squeeze page, you aren't asking your visitor to make such a decision, in fact, with squeeze pages you essentially offer something for free, as an incentive for that visitor to become an active subscriber, so the approach you take when designing a squeeze page is very different from a traditional sales page.
The power of an exceptionally targeted list is truly incredible, and the more focused your list is, the easier it will be to generate revenue from those subscribers.
Keeping this in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.
Generic squeeze pages rarely do well, in fact, when it comes to list building, the more relevant your giveaway is, the better your campaign will do, both in initially building a list and then in being able to cater to it.
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