Winning The Online War The WordPress Way Mrr Ebook

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You now have the shell of your website set up, but it is obviously necessary to do a considerable degree of further development in order for your site to become fully functional.

It is also extremely important to understand that your site has to be built with a certain structure if your long-term plans are to succeed. This is where it becomes important to understand how Google work, and what they are looking for in a website.

For example, the homepage of your site will ultimately be the promotional page for the affiliate product that you are promoting or the unique product that you create yourself. The information on this page is therefore critical, something that you must have visible to your visitors at all times.

However, if you are going to use WordPress in the normal way (i.e. as a blog), the information that you post to your site would appear on this front page chronologically. If you posted information to your site today, it would appear at the top of this page, but if you posted additional information tomorrow, then that new posting would push the older posting further down the page.

Clearly this is not what you want, because once the promotional information for the infoproduct you are working with is published, you want that information to stay prominently visible.

There is another consideration as well. If you use WordPress as a ‘standard’ blog platform, you would probably publish everything on the same page by default. What you therefore have is a one-page website. Although Google are familiar with the concept of WordPress and blogs, it is nevertheless a fact that they tend to view one-page websites in a distinctly unfavorable light.

This is a direct result of Google’s own view of what their search engine is supposed to do and their position in the marketplace.

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