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Follow up emails, recordings or articles are the ridiculously obvious place to include a call to action, yet it’s surprising how many people fail to remember this!
Your readers and fans are not mind readers. As one colleague recently said to me, “Y ou know, when someone wants me to mind read, I tell them I took ESP 101 nine times… and I still failed the course every time.” Help your potential list members and customers out by inviting them to take the next logical step – your particular call to action for particular follow up contact.
Help them eagerly ask you the ultimate question: “So where do I click to buy?”
If they’ve already bought, don’t be afraid to follow up with suggestions at how they might want to augment their new product, take advantage of a special OTO (one time offer) or upgrade to the next level.
- File Size:2,962 KB
- License: Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Resale Rights