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While you definitely can just sell your website you can potentially make some extra money afterwards. Remember that the majority of your buyers are people who do not know how to build their own website. They are looking for a readymade solution and you want to cash in on this.
Currently you have the website on your own hosting account, your buyer is going to need to create their own account. Why not offer to host if for them and you can sweeten the deal by offering them the first month for free.
To do this effectively you would need to upgrade your hosting account to a Resellers Account. This way you can resell hosting plans for $10 to each of your new customers. This works extremely well and you can expect to have lots of takers for this option.
At the time of writing a Hostgator Reseller account is around $25 per month so you would be in profit with just a couple of takers. Other sites where you can find Reseller accounts include Go Daddy, Blue Host and Name cheap.
You can offer additional services such as search engine optimization each month for a small fee. You can outsource this and increase the price a little to make a profit. The same could be done with article writing, offer a monthly package so your customer has ready to go content each month to add to their site.
Other services include setting up Facebook pages, setting up a mailing list and even writing a press release for their new site. While this brings you in extra money it helps a potential buyer see that their purchase has more value, i.e. they are getting more than just a website.
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