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One important part of selling is negotiation. Often, when it comes to selling your site, you will not simply hold a sealed-bid auction with a definite end time; or an ascending bid auction with a definite end time. Instead, you will post an asking price; and leave your listing up indefinitely until you get an offer that looks good.
And this is where the negotiation part comes in. When buyers submit an initial bid to you, there’s a good chance that this isn’t the most they will be willing to pay. In most cases it will be anywhere between 50% and 75% of what they are willing to pay. This is why it is important for you to negotiate with them and to try to find out what they are willing to pay at most, so you can push the price close to it.
Fortunately, the strategies you will (or at least should) employ when you sell are almost identical to the strategies we discussed earlier for buying. The primary difference now is that you have all of the information and the buyers have nothing (other than their maximum bid and their initial offer).
When it comes to negotiating with buyers, your strategy should be simple. First, try to push each buyer up to their max bid. This will be very easy to do if you
already have a high bid. You can simply say to a buyer that you already have a bid for $X, so you cannot accept anything lower (although, you will entertain it in case the $X bid falls through).
Once each buyer appears unwilling to budge, start pulling out additional information. Point out the site revenue, the amount of inbound links, and its projected success. Whatever you do, try not to cave in.
Finally, once you’ve worked offers up to the maximum the buyer is willing to pay, start trying to close the deal. If the highest bid is someone who walked away from negotiations, then email that person anyway and offer to sell at the highest price he gave. Otherwise, simply close the deal with the highest bidder; and make the sale.
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