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Chapter 7: Build Backlinks
Synopsis
Though a rather challenging element backlinks have proven to be a very useful tool in creating the interest in any particular site through its referral capacities. However the use backlinks should be done with care as it can just as easily work against the site and cause negative repercussions from the search engines.
Links
In some ways the link building exercise would depend very much on the competitor’s participation. The more competitive keywords would require the use of more carefully designed backlinks and the amounts that would be deemed acceptable.
Therefore some attention should be given to the choice of the keywords as it does play a role is the overall decision making process based on the target intended to be reached.
The speed used to build and feature the backlinks is also another point to consider as too much can overwhelm the site’s thus not allowing it to settle into the domain effectively.
It may end up producing little or no results at all as the inability to get the backlinks settle well. However it should be noted that this is not an unusual phenomenon as time, keywords and traffic draw will eventually dictate the ideal placements on the search engine pages. In the end, concentration on building links and adding content should ideally contribute to the best backlinks.
Keeping the backlinks as diverse as possible also can contribute to the element of interesting content which is important when it comes to encouraging backlinks.
Keeping the variety of different types of links is also advised. If the ideas are the stumbling block for the creativity of the site then concentrating on article links and commenting in forums or building profile links should be explored.
Using the contextual link to create backlinks possibilities is useful and it effectively decreases the risk of sending too many links too frequently to the target page.
Chapter 8: Use SEO. Multimedia And Social Sites
Synopsis
These are all various supporting tools that can and should be used for the enhancement advantageous of any site. Collectively and individually they all have their various contributing positive values, thus exploring them would be well worth the effort.
Social Sites Etc.
For the multimedia assisting tool, the article content should have all the standard elements that would enable the primary message to be done in a way that facilitates its climb in the search engines rankings status.
These would include headers, text and links all of which should ideally be individually addressed and designed for optimum use. A relevantly designed site can magnify the message and make it more effective with the use of images or videos as these tend to engage the senses in a much more profound level.
Multimedia can be embedded relatively well into the downstream websites and visually it is definitely more impactful.
Although the social media tool has been in use for some time now, its full impactful advantageous has only just become an avenue to tap into for most website users.
Blogs, forums and other user interactive systems have only just managed to gain its popularity status because of its more recent wide spread adoption as a current “in” trend element.
Aside from the more obvious benefits it is also able to significantly cause the benefits to be heightened to SEO positioning. Adding twitter, facebook and Linkedln into the mix will also help even further to create the “buzz” for the site.
The SEO tool also contributes positively to the enhance traffic to the site through the better positioning of the rankings done based on the site activity.
Having content that is interesting will lead the viewers to find something of interest and perhaps even convert the viewing exercise into an actual committed revenue earning exercises. This of course is another beneficial aspect of the SEO contributing element to the site’s progress.
Chapter 9: Use Analytics
Synopsis
There are several positive points that can be attributed to the use of analytics for the furtherance of any site. Primarily used to measure, collect, analyze and create some reporting data, the analytics tool can also provide other benefits such as facilitating the researches for business enhancement possibilities.
Analyze It
Using the analytics to measure the traffic is just one of the aspects of this tool. Most users of the analytics tool also acquire information on the advertising campaign’s effectiveness through the information on the number of interested hits on the site and the popularity trend it draws.
There are two main categories of web analytic which are off site and onsite styles. The offsite one refers to the web measurement and analysis regardless of whether the website is individually owed or simply just managed by the individual.
Gauging exercises such as potential viewing possibilities, visibility and comments are all done to provide the information that can be used to address any areas lacking at the site.
The onsite version measures the actual activity once the viewer is at the intended site. The activities monitored would include the actual reactions and intentions of the viewers each step of the way and this information is then used to understand and encourage changes where necessary to further enhance the experience derived at the site in increasing positive.
This is done mainly for gauging the commercial viability of the site and also to redesign any areas that might be contributing to the lack of optimization.
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