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So far we have only talked about getting your website opened and making your site inviting…
…but what will really convince your visitors to take action are your words – your webcopy.
Excellent resources to turbo-charge your copywriting skills and to easily create your sales letters include Killer Copywriting and The Amazing Sales Letter Creator.
Marlon Sanders has also released another automated ‘fill-in-the-blanks’ software which churns out profit-pulling customized sales letters for you - literally in minutes! It’s called Push Button Sales Letter and you’ll be absolutely thrilled using it. Let us look then at some very important tenants of writing for the web…
Keep your writing customer-focused.
A common temptation that many companies fall into is to present their entire glowing resume to the customer—their size, history, achievement— and forget the most important person: the present visitor!
You must show what you can do for the customer before you attempt to show off your company. This does not mean that there is no place in exhibiting your qualifications (e.g. to build credibility), but be sure to answer the question you’re often confronted with when entering a brick-and-mortar store: “What can I do for you?”
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Master Resale Rights