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Chapter I: What Webinar is all about
What is it?
A webinar is a conference or seminar that is performed through the internet, using a special software. The word webinar comes from the union of two English words: web and seminar, and allows a person to do an online presentation to a group of persons or participants.
The presenter or lecturer talks to the participants but, they also have the opportunity to interact and actively participate in the conference. This is a notable difference from a webcast, where the lecturer is the only one who participates in the forum, while the others just listen.
In a webinar, an exchange of information is produced (any type of information), live, at a specified date and time, and it is ideal for the presentation of products and marketing. The participants connect from any part of the world using a computer, with specific software obtained from a web page with an access password for guests.
During a webinar, power point presentations, word and excel documents can be used. Also, a screen can be shared by multiple presenters using software and directed by the conference lecturer.
Where does it come from?
The English term webinar (web = world wide web and part of the word “seminar”) was created by the entrepreneur Erick R Colb in 1998 and registered it as a patented brand in 2000.
Webinar is known in Spanish as webinario or web conference. Although the English term webinar, created by Colb, is usually used. A computer and an internet connection are needed to participate in the webinar.
As with a lot of new ideas in internet, the webinar spread and became popular in just few years. A lot of big companies are using webinars to promote their products and services worldwide at a very low cost.
The webinar has a wide range of utilities for entrepreneurs, independent professionals, and businessmen, that want to transmit information and interact live with future clients. The most popular utilities are the presentation of new products, seminars, and live conferences. other words, messages are sent through the internet to the recipient.
How can your offline business benefit from it?
The benefits that can be obtained by the promotion of products, personal business and offline products for your company using the webinar technology are many.
By using a webinar, we can learn and teach, show and be seen, interact with the global community and share information to disclose new products in detail. All of this can be done for an economic price using one of the many specialized softwares on the market.
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