Web Video Tips MRR Ebook

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One ideal solution is to use a "front page” for your site. The front page works as a landing page and should always be the index page for your site. When users arrive there, they're shown your primary audio-visual content: a sales video, an advertising presentation, or something similarly elaborate, flashy, and informative. If your video does its job, it should grab the viewer's attention, inspire him to know more about your product, and help with the process of converting him into a customer.

Here's the vital rule with using a front page on your site: if the viewer isn't immediately impressed by your AV content, you should always give him an option to skip it and go directly to your sales letter. Even if your viewer does watch your video all the way through, you should set up code to redirect him automatically to your sales letter at the end of the presentation. This wastes less time, inspires him to start reading your textual content immediately, and helps make the journey from front page to order page much smoother.

Even our paint swath negative example from earlier can become something interesting if we use a front page. Say the splash page brings up a parody site, representing a nonallergenic paint product by a fictional competitor. The viewer begins reading the fake text content on the parody page, frowning as he sees absurd or humorous claims represented in the sales letter. Then your paint swath demonstration begins. At first, the viewer will be irritated, but once he sees your logo, he'll realize that the first page he saw was an elaborate practical joke and he'll be impressed by your creativity and interested to see information about your product. You can have fun inventing ludicrous claims for your fictional rival (claims that contrast positively and interestingly with your own product information), can show off your technical know-how and editing experience to good advantage, and most importantly, can present yourself as a fun, creative company with a good and equally creative product to sell. As long as your front page doesn't wear out its welcome or pull your viewer away from your actual sales text, you can do any number of similar tricks without having to worry about page layout or being overly distracting.

(One major caveat with using a front page approach: it's important to make sure that Google search results that mention your page direct viewers to your front page rather than to your actual sales letter. Since all of your actual text content is in your sales letter, there's a danger that search engine "spiders" will just link directly to that letter--which isn't a terrible fate, except for the fact that you've spent all of this time creating great audio-visual content that no one will see!

A quick fix for this problem: code your page to include an auto re-direct to your front page for first-time visitors, before your sales page even loads. This has two advantages: you'll make sure that everyone who comes to your page for the first time sees your excellent AV content, and you'll also make sure that repeat visitors don't have to sit through content that they've seen plenty of times before. Think about your favorite movie in the world: would you want to have to sit through it every time you walked in the video store?)

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