Web Traffic Secrets MRR Ebook

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Ahhhh, now we get into the big hitter in Internet marketing today. PPC (Pay Per Click) advertising is the latest trend in Internet marketing habits today, and undoubtedly can be a tremendous asset in helping you to drive traffic to your site. You have to be careful though. It’s very easy for a PPC campaign to go downhill fast if you don’t know what you’re doing.

When Pay Per Click marketing first developed it met a huge need in the virtual marketing community. Advertisers were still using old methods of advertising, which meant that they were paying sites to advertise tmsheir URLs on a daily, weekly or monthly basis.

They paid the same amount whether they received a thousand hits a day or never saw a single visitor. This resulted in ineffective usage of their marketing budgets, since they could find themselves paying hundreds or even thousands of dollars for an advertisement to be run on a site without making a single sale.

Enter Pay Per Click. With PPC advertising marketers only paid sites for the amount of traffic they were able to generate. Rather than paying a flat rate for an advertisement to be run for a particular length of time the advertisement would be run indefinitely, and the advertiser would only pay the site administrator when the link was “clicked” by a web browser and they received a visitor.

Marketers loved this system at first because it meant they were no longer paying for ineffective advertising. If an ad failed to generate a lead for them they simply didn’t pay. That was it. End of story. The flip side of the coin, however, quickly revealed itself.

Ask yourself this. How many times have you been browsing online and clicked on a “Sponsored Ad” out of idle curiosity, without any intention of making a purchase? We all do it, sometimes multiple times a day. What we don’t think about is the fact that somewhere out there, some poor marketer is paying the site administrator for each click we make and not making any profit from it.

IF you think about the number of times a day that browsers can come by and click on an ad without buying anything you can see how even at five cents a click the expenses can quickly add up. It’s not unusual for a PPC ad, Sponsored Ad or Sponsored Link (which are all actually Pay Per Click advertisements) to receive several hundred visitors a day without a productive lead. That quickly adds up over the course of time, taking a huge bite out of what is often already a too small marketing budget.

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