Web Sales Letters Supreme Resale Rights Ebook

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In the introduction I wrote how an old time successful copywriter defined advertising as "salesmanship in print."

So what is salesmanship?

According to Zig Ziglar author of THE SECRETS OF CLOSING THE SALE,

"Selling is the transference of feeling"

Your prospects buy or don't buy because of *emotion.* They have the feeling of desiring a product more than they value the money in their wallet . . . so they trade one for the other.

The "reasons" you give them for buying: low price, 100% guarantee, it will help them lose weight and build muscles, it's just the right size for their living room etc -- are all rationalizations.

If we want something badly enough, we'll find a way in our minds to justify the financial expense.

That's why so many motivational and business gurus advise you to be passionate about your product. Your interest and enthusiasm and conviction will transfer to the prospect.

That's also why sales trainers such as Zig Ziglar in the same book advise you to buy your product yourself. Internet marketing gurus advise affiliates to own the product they're selling. Etc.

But what if you don't care two hoots for exercise machines? What if your a proud coach potato yourself? Does that mean you can't write a web sales letter for your brother in law and his exercise machines?

• File Size:2,794 KB
• License: Resell Rights
• Category:Ebooks
• Tags:2008 Ebooks Resale Rights