Web Design For Internet Business Owners Plr Ebook With Audio & Video

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Audience-Oriented Design Goals

The key needs of a website's audience will set the course for further development because they address things like Internet experience, browser type, connection speeds, and screen resolution.

For example, a website that caters to visitors with little Internet experience should provide a very simple interface with small blurbs of explanatory text next to each button or link. One of the goals in this case would be to offer extensive help.

A website that serves mostly Internet Explorer users can take advantage of advanced Java or VB scripting, whereas a website that attracts mostly low-end browser users should avoid scripting altogether and concentrate on providing text-based content instead.

Another goal of a website that caters to visitors with slow Internet connections would be to display small, fast loading graphics rather than video-laden web pages that are riddled with 400K+ images.

These examples illustrate how a website's audience literally dictates what should and shouldn't be part of its design if it's going to meet its audience-oriented business goals.

At times, audience-oriented design goals may conflict with each other -- especially when they encounter visitors who have fast Internet connections but low screen resolutions. To accomplish design goals for such a widely varied audience, it's best to design a website that satisfies the most common needs.

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