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Mistake #6 – Using Audio or Auto-Play Videos
Nothing is more irritating about the average website than being startled by loud audio that you weren’t expecting. This is especially true if it happens at an inopportune moment, such as when you’re surfing inconspicuously at work and it’s not break time, or if your kid is asleep and it wakes him up, or if you’re browsing somewhere you shouldn’t be (like, say, church or at a funeral – oops.)
Unless you have a very good reason for doing so, never automatically play audio or video on your website. Polls have shown that if a user is hit with audio or video that plays automatically, it drastically increases the chances that they will immediately leave. (This increases what is known as bounce rate, and if your bounce rate is too high, it can adversely effect your search engine rankings.)
The only time you should maybe set something to automatically play is when it is the primary focus of your page. For example, a video sales page or squeeze page might require auto-play.
Otherwise, make it so that users have to manually activate audio or video. Your users will thank you!
- File Size:5,232 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2015 Ebooks Private Label Rights