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77 Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy. For example, if my target audience was business owners and affiliate marketers, I would write down things like - make money, increase sales, cut costs, etc.
78 Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc. For example, you could say, "FACT: Our product withstood an elephant walking over it!" Another example, "(business name) Research found that our product reduces stress by 325%."
79 Look for different ways to prove your business and products to your audience. You could collect testimonials, hold surveys, do scientific tests, etc. For example, if you were selling a money-making product, you could use a picture of one of your actual checks.
80 Tell your prospects that your product has better safety features. People want to feel safe when they use your products. For example, you could say, "Our product has tested safer than any other product in our category." Another example, "Our product comes with a safety lock and switch."
81 Try new business ideas and strategies. Do not be afraid of changing what you're doing. You could try out technology, advertising, marketing, etc. For example, just because you are selling e-books doesn’t mean you can't try selling printed books, DVDs, videos, cassettes, software programs, etc.
82 Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems. For example, you could write an e-book to show people how to market their product on the Internet. Another example, you could advise people on how to get out of debt.
83 Find out what's the current hot trend. You can find out what the new trends are by watching TV, reading magazines and surfing the net. Just create a product that's related to the current hot trend. For example, if the current hot trend is pop-up ads you could write a report on how to create your own pop-up ad.
84 Improve a product that is already on the market. You see products at home, in ads, at stores, etc. Just take a product that's already out there and improve it. For example, if you read an e-book on starting your own web business and you think it could be improved, write your own e-book about that subject.
85 Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product. For example, if you sell downloadable software, your niche could be that it downloads faster than your leading competitor’s.
86 Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards. Another example, you could package flowers with greeting cards, gifts, candy, etc.
87 Reincarnate an older product. Maybe you have a book that's out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up-to-date. For example, if you wrote a book about starting your own bookstore, you could rewrite it to be about starting your own online bookstore.
88 Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market. For example, a customer may tell you that he would like to see you offer free consulting with each e-book you sell. If one person thinks that, then usually more do too.
89 Combine two or more products together to create a new one. For example, you could take a briefcase and add a thermos compartment inside to keep a drink hot or cold. Another example, you could take an e-book and link it to a related online message board.
- File Size:91 KB
- License: Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Resale Rights