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Of course, it is always up to you how much you choose to spend on your promotional and advertising efforts, and equally obviously, the more you spend, the quicker you are likely to see results.
However, the objective of this book is to walk you through 18 of the most effective viral traffic creation tactics that you can apply that will, at the same time, cost you little or nothing.
Nevertheless, not everything that I recommend is entirely free of cost, and you may therefore decide to apply only the free tactics to start with, until you start seeing some positive cash flow from your new product or service. At that point, you can then decide how to allocate your advertising budget most effectively.
The main attraction of viral marketing, however, is the fact that, once your message is out into the marketplace and starts to take on a life of its own, then it really will not cost you any more. At that point, all costs (direct or indirect) will fall on the customers who are passing the message on to their friends and acquaintances.
And the only additional cost that you may have to consider will only happen as a result of your viral marketing campaign becoming ultrasuccessful, in which case, you will have more than enough money coming in not to worry about it anyway!
That is, if your viral campaign becomes as successful as you would like it to, then you may have to pay your web host for additional bandwidth as more and more customers come to your site every day, but that will be a small price to pay for the extra business!
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Master Resale Rights