Sample Content Preview
Chapter 1: Introduction and Why You Should Start a Virtual Summit
First and foremost, what is a virtual summit?
A virtual summit is an online conference that allows attendees from around the world to watch and learn from a live event. It's usually organized by one person, the host, and has a variety of 5 or more guest speakers, each discussing topics within a particular niche and/or industry.
The summit is often free for attendees; however, they provide their name and email address to gain access. It takes practice, dedication, and determination to host a successful summit, but once you have done the initial hard work, you will be able to take advantage of your learnings for future summits.
Who do virtual summits work for?
Fortunately, virtual summits are suitable for a range of people and industries, including but not limited to;
• Entrepreneurs
• Speakers
• Product creators
• Thought leaders
• Digital marketers
• Service providers
• Bloggers / podcasters
• B2B businesses
• Authors
• Non-profit organizations
In a range of different markets, including:
• Real Estate
• Social media
• Parenting
• Retail
• Self-love & confidence
• Bridal
• Travel
• Women in business
• Content marketing
• Personal training
Keep in mind that virtual summits may also work for non-traditional industries.
It may become your business’s most profitable and valuable resource! How? Keep reading.
What can you expect?
By hosting a virtual summit, you can expect to create a list of warm leads for your business. These warm leads can ultimately lead to customers. If you are looking to grow your database, or create a more robust, engaged list of potential buyers, a virtual summit is worth considering. It may be the pivot within your business that you have been looking for.
If you feel traditional, costly marketing methods aren't working for you, and you're pumping energy into strategies for minimal gain, it might be time to explore new, exciting options.
So, how will you and your business benefit from starting a virtual summit, and can you see yourself as an industry leader within this space? It is an exciting concept to think about, with countless opportunities. With effort and determination, you could turn a virtual summit into a successful marketing tool that’s imperative to your business. Think about the benefits of being one step ahead of the (marketing) game. Virtual summits are underrated and undervalued, so now is the perfect time to jump in, headfirst!
A virtual summit is not just about building your email list to generate leads. A summit can create interest to help scale your business. However, your business won’t be the only thing that reaps the benefits. Your profile is guaranteed to take the spotlight; whether you like it or not, you will sit at the forefront of your business.
Most audiences want to identify with ‘who’ sits behind the brand, what type of human they are, what makes them tick, their community, and environmental ethos. Even their delivery when speaking to a group of people matters. Gone are the days where people get to hide behind their business: You are your business.
10 benefits of hosting your virtual summit
Besides building a high-functioning email list, there are further benefits to hosting your virtual summit.
1. Raise your profile and visibility. Set yourself up as someone who people want to hear from, and who get excited when you land in their inbox. Become an expert in your industry, niche, or topic, and the go-to for your followers. Once you gain your audience’s trust, you have one step firmly in the door. Aligning yourself with other known experts in the industry will raise your visibility and endorse your credibility. Build your brand by association!
2. Establish strong relationships with experts and influencers. You will inevitably meet new (and exciting) people while organizing your summit. It is more than likely you’ll genuinely connect with one or more of those people. This will often lead to a long-term relationship where you’ll support and work with each other well into the future. Creating strong, meaningful relationships with your peers is an excellent way of up-skilling.
3. Develop and build your community. A community of loyal lifelong customers that keep coming back for more is a recipe for success. A group of fans that see value in what you do by providing engagement and connection with your business is the ideal scenario. Credibility through reviews and recommendations will bring high conversions and immense value to your business.
4. Free marketing. It won’t only be you promoting the summit. Speakers will be sharing and advertising YOUR event to their followers. Attendees will share among their friends, followers, and community, again, increasing your exposure and broadening your audience.
5. Other opportunities. By expanding your network, doors will open to new forms of publicity. For example, by being interviewed for a podcast, asked to guest write for a blog, or deliver a webinar to someone’s paid audience. Immerse yourself in the wider network you are creating.
6. Freedom. Stream your virtual summit from anywhere in the world. We all know the benefits of online; it doesn’t matter where you are; you can stay connected. Set your schedule, lock in dates that suit you, and invite people from all over the planet! It’s not only convenient for you but everyone participating in the event.
7. There’s no limit to how many people can attend. You can have thousands of people tapping into your summit from anywhere across the world. Not only does this open your summit up to just about everyone, but it saves overhead costs, including flights, accommodation, catering, and staff. As a bonus, you’re keeping the carbon footprint low. However, it is important to remember that you don’t need thousands of people to attend to build a successful summit.
- License: Master Resell Rights
- Category:Ebooks
- Tags:2020 Ebooks Master Resale Rights