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In due course, you will find an interested party who would like to purchase your website and negotiations will begin. As with any type of negotiation, the mindset of both parties – buyer and seller – play key roles in determining who has the upper hand.
One of the cardinal rules of negotiation is never negotiate from a position of weakness. It is always the case that either the buyer or the seller is desperate to finish the deal as early as possible. In this case, the desperate party is always at the mercy of the party who is not. This is the reason why in the earlier part of this report, it is recommended that the website seller be prepared by having all the relevant operational and financial data and statistics on hand. Doing so already puts the seller at an advantage or at least on equal terms with the buyer.
Each situation is different but as a seller, remember to stick to your guns and don’t sell unless you are satisfied with the terms of sale.
By being prepared with all the necessary data and by using the attached valuation spreadsheets, any prospective website seller would be able to fairly put a monetary value on the important variables of his website. Considering that the seller would also provide the financial model to the prospective buyer, it follows that a mutually acceptable valuation for each and every variable would be arrived at by both parties.
This already precludes any unnecessary haggling over the price as all aspects of acquisition would be jointly discussed between both parties beforehand and a fair valuation arrived at jointly.
Details such as technical support from the former owner or profit sharing and the like can also be discussed and included in the process.
The key to a successful sale negotiation is patience. Unless you really need the money, there would be offers from third party resellers, which are merely 20% to 25% of the actual potential value of your website.
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Master Resale Rights