Viral Youtube Traffic MRR Ebook

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Chapter 8: Planning A Video

Now that you have learned all about researching YouTube, what video equipment you will need, how to brand your video with your URL, and how to upload the video, it is finally time to discuss some methods to actually create a great quality video.

A little bit of planning will go a long way to helping you create better videos.

Below, I’ve outlined 7 steps to making a video blueprint. A ‘Video Blueprint’ will make it easier to create a good video, and if you don’t want to make the video yourself, you can simply give the blueprint to a video producer and pay them to produce it for you (outsourcing resources at end of this chapter).

Step 1: Brainstorm

When brainstorming, it may help to find other videos that you want to emulate. Here you are just jotting down notes and ideas about how you might put together a promotional video. Anything goes...Any idea that strikes your fancy should be recorded.

You might imagine whether you want a voice to narrate the video, whether you want actors speaking, or whether you want a musical soundtrack (or any combination).

Spend a few minutes trying to visualize what a killer promotional video might look like...Is there lively techno music at the beginning? Or maybe classical music? What will your title screen with your URL (if any) look like? Will you personally be in front of the camera talking? Will you use actors in the video? Employees? Or will you just use images, or pictures of your product in action? Who will narrate the video? Do you need narration? What will be the tone of the video.. .Serious? Funny? What will the end of the video look like? Maybe the video will fade out and then show your company name and website URL.

Step 2: Create A Script

Once you have thought up a theme for your video, it is time to create some sort of script. The script doesn’t have to be perfect. You may discover new ideas you want to add to the video later or you may think of words that sound better as you are speaking them. But do you best to create some sort of script.Even a rough outline can go a long way towards helping guide you to video success and the smaller pieces will fall into place as you go.

Step 3: Choose Your Actors

*This step may not be applicable if you are not using people in your film. But if you are using humans, you have to think about who they are and what they’ll be doing in detail.

Getting Actors:

You don’t need to hire Erik Estrada to pitch your product. Some of the best people for the film will probably be members of the organization for which you are doing the project. Actual people who are related to the product or service in some way will be genuine, authentic, and fun. Using members of your company or even the company CEO is also easier on the checkbook!

Friends & Family:

The least expensive people to use in your videos are friends and family. While they may not be the most talented actors, you may find that friends who appear in the video will want to send a film to their friends , and on and on producing a viral effect.

Hiring actors:

The pool of hired actors available includes theatre and media students from the local high school or college and local theatre groups; and of course professional actors.

You may also want to consider voice talent if your video has a lot of narration. The voices you use in your video can make it wonderful or dull, so if you have someone else narrate your video, choose someone with a good voice without a mumble or monotone.

Step 4: Choose Your Backdrop And Lighting
Lighting:

Try to get decent lighting for your video. If you are shooting indoors in an area that has windows, open the curtains and let as much outside light as you can into the room. If there is enough sunlight, it can light up your shooting area. You may also want to look at artificial light, or experiment with different lamps for 15 second clips to see which works best. Try not to have so much light that you look like a deer in the headlights though. And remember, you don’t have to be ultra-professional, just do the best you can and remember that most of the videos on YouTube aren’t professionally produced, so people aren’t likely to notice that your lighting isn’t perfect.

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