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Viral Marketing using e-mail is not an objective. It is part of a campaign strategy that is used to achieve objectives.
In order to achieve greater branding success exposure, you craft your e-mail message or offer in a way that it encourages pass-along.
Viral marketing is all about producing a message with a quality offer or incentive for pass-along.
Just suggesting that e-mail recipients forward your message to their friends is not viral marketing.
Just a message at the bottom of your e-mail that says, “Feel free to forward this message to a friend” is certainly not viral marketing at its best.
You must offer something worthy of being shared - a valuable discount, vital and timely information, a bit of humor, or a quiz or personality test.
Offer an incentive for sharing like additional entries into a sweepstakes or an added discount. Viral Marketing happens naturally. It is very often quite successful.
- File Size:113,616 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks With Audios Master Resale Rights