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While video is usually more effective for viral marketing than writing, this isn’t always the case. Sometimes good written material can easily go viral. It depends on your target market, and what you offer.
I have seen free eBooks downloaded over half a million times! That’s some powerful marketing! Not all material will be downloaded this often, but can you see the potential?
When creating written material for viral marketing, you need to ensure that you create material people will truly want to read. Don’t write about what you want to write about. Write what people want to read!
I know that sounds obvious, but you would be surprised how many people fail in this aspect. They write whatever they happen to want to write about, without caring what their readers want.
Written material is usually educational. How-to products are common, as are advice pieces. Many people choose to give away a free chapter of their main product, or they write a product that complements their product very well.
Let’s say your product is an electronic cigarette that helps people quit smoking. You could write a report on ways to quit smoking, including your own product as one of the top methods. Then you could offer this as a free report.
Some people prefer to keep their free reports behind an opt-in, which is sometimes a good idea. However, if your viral marketing actually is a free report, this may not work as well.
People won’t be so quick to tell others about your report if they know the person will have to sign up to your email list to get it. They generally want to tell people about stuff they can get quickly and easily, with no hassles. That’s why video can work so well. If you want written material to work that well, it might be a good idea to avoid requiring people to opt-in.
However, you can certainly offer an optional opt-in on the page where you give away your report. Offer people a discount on your product as an incentive for signing up, or maybe give them a 7 day email course by autoreponder that expands on the content in the report.
This will help your content go viral more effectively, while still giving you the opportunity to build your list.
- File Size:9,384 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2011 Ebooks Master Resale Rights