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Chapter 5: Using Facebook as a viral tool
Synopsis
One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature.
Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power.
Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business by leaps and bounds. One of the key viral components of Facebook is the Fan pages.
What happens is you can create one page for your business and set up all the basic information about your business. From there, you can invite your customers to join you there by “Liking” your fan page. Once you’ve got a budding community set up, get them interacting on the page and continue to provide content so as to set up a social “hub” for your business on Facebook.
The viral marketing nature comes in when every single interaction your fans make on the page gets displayed on their news feed. All of their friends will see their news feed and get curious about what is going on in the Fan page. From there, you will get more likes and your page will start to grow at an exponential pace. Think of it as passive, viral traffic with minimal work!
Chapter 6: Using Twitter As A Viral Tool
Synopsis
As mentioned earlier, you can leverage on Twitter as a viral tool to reach out to your target audience.
Twitter is the world’s largest micro blogging platform which boasts millions of users or “Tweeps” (Twitter people). Twitter allows you to post short updates to your followers so you can stay connected with them in real time.
Here’s one trick for creating viral buzz on Twitter. Ask your followers to re-tweet or tweet about your web content such as blog posts if they like your stuff. You can also offer incentives such as give a free e-book to the top tweeter follower who promotes your content.
The hashtag is often used in Twitter to denote certain events. Let’s say your business is having a launch. You can get your loyal followers to tweet about your launch using the # tag so to build hype about your launch.
When others search Twitter cyberspace for your launch using the #tag, they will see the amount of buzz onto it and you’ve just made instant credibility for yourself. Furthermore, if you manage to become a trending topics, your business growth will explode!
Overall, Twitter can be used to build good rapport with your customers so that they will be more responsive to your content and more readily share your content with others because they like it so much.
Chapter 7: Techniques For Creating Viral Buzz
Synopsis
Here’s some extra techniques for creating viral buzz which you can learn and apply immediately in your business:
Strategies
Organize competitions. See who can get the most Facebook “likes” and reward the person with a gift or e-book.
Tweetathon - Organize a tweetathon for a common cause that is related to the business you are in.
Always reply comments. By replying and re-tweeting to people who share your content, you tell them that you are listening and that you are there for your customers.
Include social sharing tools everywhere. You can use the Facebook Sharer link to allow people to share content with their friends on Facebook everywhere they go.
Start a YouTube channel. Remember, videos are highly viral in nature and have the ability to reach a wide audience in a short time. Make some funny videos and share them with your followers, asking them to share it if they like it.
Use QR codes to generate curioisity - QR codes are a cool and funny way to market your business virally and it’s a wonder why it’s been underutilized till today.
In short, content is king when it comes to viral marketing. The more good and viral your content is, the more people will be willing to share it with others.
Chapter 8: Viral Marketing Mistakes To Avoid
Synopsis
Viral Marketing is definitely a great tool to utilize for marketing your business, but if you commit these mistakes you’ll be doing more harm than good. Here’s what to avoid.
Errors
Not creating an incentive for users to pass it along - make the content itself good/funny - Jokes are a good bet.
Failing to capitalise on a campaign that proves successful. If your campaign starts to take off, ask yourself whether you can get any further publicity, monetize the incoming traffic or get more leads.
Copying a viral campaign that does not suit your business. By doing so you will mess up the message you want to give your customers.
Not combining your viral efforts with other marketing methods. You shouldn’t put all your eggs into one basket - It’s suicide for your business.
Not integrating SEO with your viral campaign. There is a synergistic effect of SEO and keywords with your viral efforts so don’t overlook it!
Not making your stuff easy to share. Always give ample sharing tools for your followers to make things viral.
Wrapping Up
It is with my greatest hope that this e-book has given you a clear overview of the benefits of viral marketing and how it can help you rapidly grow your business, get new leads and boost profits.
Just like how Rome was not built in a day, there are no shortcuts to success. Proper planning should always precede a viral campaign, as well as getting the right people are resources followed by execution.
Your business stands much to gain through the power of viral marketing. Even if you struggle with managing your viral campaign, sometimes, hiring people to do the job for you can give you more benefits and can easily cover your investment costs from the hype and buzz you will get.
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