Viral Marketing Frenzy Mrr Ebook

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The term “Linkbaiting” meets with mixed reaction among internet marketers. It refers to the practice of “baiting” viewers into linking back to your site from there site. You write something on your site that catches the interest of other website owners and bloggers, and they trackback to your site with comments about what you wrote.

The reason that linkbaiting is sometimes looked down on is that some marketers use somewhat controversial methods to get those links. While most of the methods are very legitimate, there are some that many feel cross the line, and are not appropriate to use.

There are several ways to get other site owners to link back to your site, many of which I?ve already discussed. The first is to provide useful information that is new, or a unique view of existing information.

The second way is to offer fresh, hot information. This is especially good if you are credited with breaking a story. When it works, this can generate a lot of traffic very quickly. The downside is, news stories have a very short life. The viral effect from a hot news story could be over within a day or two.

The third way is to use humor. People love jokes, cute or funny stories, and things that make you go, “hmm…” Everyone likes to be entertained. The trick is to get your message across, while being entertaining at the same time.

The fourth way to get links is to offer free tools or games that people can use from your site. Banks and insurance companies take advantage of this when they offer financial and loan calculators on their websites. While you are using the calculators, you are also being shown a message about other products and services that are offered. Even if you are not actively looking at the information, it is still planted in your brain, and builds brand recognition for the company.

The final method is the more controversial one. It relies on the power of controversy to get links. The way it works is for the site owner or blogger to take a contrary position on a popular subject, or to attack a popular person. Other blogs start to comment on what you said, either because they cannot believe you had the nerve to post it, or they are coming to the defense of the person who was attacked.

The reason this is seen as somewhat controversial is that often times it is less than honest. The person making the post may not really feel that way at all, they only take that position for the passion, and links, that taking a contrary position it evokes.

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