Viking Video Marketing PLR Ebook With Audio & Video

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Chapter 1:
Intro to Video Marketing

Why Video Marketing?

Video is arguably the most powerful, trending mode of marketing and communication today. It drives more engagement than any other form of content out there. It boosts conversions like few other things can. It is seen as a must-have for any business both because it is indicative of their ability to keep up with the times and also because it’s what audiences want. As humans in the information age become increasingly less interested in reading textual content (thanks, public schools) and more interested in quick and easy gratification and passive entertainment, video is increasingly replacing (or at least displacing) most other forms of content marketing. Here are some stats that may shed some light on this powerful trend.

64% of consumers are more likely to buy a product after viewing a video. 50% of executives look for more information after seeing a video about a product or service. 87% of online marketers are using video content. One-third of all online activity involves watching video content. Video ads make up over 35% of total online ad spend and enjoyment of video ads increase purchase intent by 97% and brand association by 139%.

In addition to the stats and trends above, video carries with it severa other benefits. Firstly, consumption is more likely with video content. People are becoming less and less likely today to read through textual content in its entirety. This applies to everything from eBooks and reports, to blog posts and articles. Consumption of video requires less effort on the part of your audience and more information can be digested in a shorter amount of time.

Secondly, video has the potential to appeal to and accommodate more learning styles. Text is just text. Audio is just audio. But video can be just about anything. Depending on the style of video presentation, a video can be mostly or partly textual. In those cases, a video, assuming it is narrated, can appeal to visual, textual, and auditory learners all at the same time. No other mode of communication has this type of versatility.

Finally, although this may come as a shock, video content can actually be easier to produce. This depends, of course, on a number of factors. If a video is in either “talking head” or screen recording format, it can actually be quicker to produce and convey than writing an article or blog post (this assumes that the videos do not require large amounts of editing or post-production). Even explainer-style videos can be easier and quicker to produce than textual content, provided that you or your video guru have become particularly skilled at throwing explainer videos together. It’s also worth noting that with video content, there is no need for proofreading, which can take up a lot of production time by itself.

Chapter 2: Organic Video Marketing

Although there is much to be said about sales videos and video ads (we’ll get those later), it seems there is nothing more powerful for brand awareness, right now, than a competent organic video marketing strategy. There are many places to implement such a strategy, but it makes sense to start with the big one.
YouTube With over a billion users, YouTube’s user base encompasses almost one third of all internet users. YouTube gets over 30 million visitors per day and, on average, those users watch 3.25 billion hours of video each month. YouTube’s dual status as a social media platform on one hand, and one of the world’s largest search engines on the other makes it, perhaps, the most formidable weapon in a content marketer’s arsenal.

The ways in which YouTube can be used in a marketing strategy are plentiful. First, there is the “vlog” or video blog model. In this model, a person or business would simply post video content to YouTube on a regular basis in the same way that one might post to their blog regularly. These video posts would typically be organic and non-salesy in nature. These could consist of any form of video content including interviews, product reviews, how-to videos, and so on. As with any other form of content marketing, an organic video marketing strategy would need to include a plan for consistent content creation.

The Others

Although there are other video sharing sites out there, there are none that come close to YouTube in scale. The two that come closest, however, would be Vimeo and DailyMotion. DailyMotion is the most similar to YouTube in that it’s user base is mostly ordinary people sharing and consuming video content. Although DailyMotion’s user base is only a fraction of the size of YouTube’s, it is often praised for having higher quality content. Vimeo, on the other hand, has a slightly different user base than YouTube or DailyMotion. Although a certain percentage of Vimeo’s user base are ordinary people sharing and consuming interesting or entertaining video content, a sizable portion of their user base is made up of video enthusiasts. Vimeo has carved out a niche as being the home of “exclusive”, high quality video professionals and enthusiasts. Artists, videographers (both by trade and by hobby), and amateur film producers tend to flock towards Vimeo due to its smaller, tight-knit, exclusive community and its emphasis on high quality video content. From a content marketing perspective, DailyMotion and Vimeo certainly can serve the same purpose as YouTube. However, both sites place greater restrictions on things like video size and length. That, combined with the fact that the potential audience is smaller, usually drives most organic video marketers to simply opt for YouTube instead.

• License: Private Label Rights
• Category:Ebooks
• Tags:2018 Ebooks With Audio & Video Private Label Rights