Viking Retargeting PLR Ebook With Audio & Video

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Chapter 1:

An Intro to Retargeting

What is Retargeting?

Retargeting has come a long way in the last few years. Originally seen as a super complex and expensive tactic available only to big businesses, retargeting has recently become a must-have advertising tactic for all businesses. More importantly, it’s now affordable and learnable for even the newest entrepreneur.

So what is it? Retargeting is the act of advertising to consumers based on their previous actions or behavior. Ever visited a site to learn about a certain product or brand, and suddenly you notice images of that product or brand following you all over the web? Yup, that’s retargeting. And it’s proven to work like a charm!

How Does it Work?

There are several types of retargeting, which we’ll discuss in detail later. But the most basic form is basic site visitor retargeting and it works as follows. You take a retargeting “pixel” which is simply a bit of code that you copy and paste from your retargeting provider, and paste it on your site. From that point forward, any visitor to your site gets “cookied” as a site visitor. Your retargeting provider relies on major internet ad networks to continuously show your ad to those “cookied” visitors around the web. Essentially, rather than focusing on “cold traffic”, which never converts very well, you’re now focusing on bringing back “warm traffic” or repeat visitors who are already familiar with your brand and more likely to become customers.

Why Retargeting?

Retargeting has proven to be one of the most effective forms of paid advertising available. Site visitors who were retargeted via display ads are 70 percent more likely to convert on your site. The click-through rate (CTR) on display ads is a whopping 10X higher with retargeting. The results in remedying cart abandonment are impressive as well. A majority of first-time visitors are likely to abandon your checkout page and, usually, less than 10 percent of them will return later. With retargeting, you can increase the percentage of those cart “returnees” to over 25 percent! This explains why around 50 percent of all major brands have set aside specific budgets just for retargeting.

Retargeting comes in many shapes and sizes and we’ll discuss the various types in the next chapter.

Chapter 2: Types of Retargeting

There are several different types of retargeting that your business can engage in, ranging from very simple to very complex. We’ll discuss some of the more popular ones below.

Site Retargeting

The most basic and easy to understand type of retargeting is site retargeting. This very simple version of retargeting simply consists of placing a retargeting pixel on your site and creating a retargeting audience out of anyone who visits it. Now that you’ve determined these people have an interest in, and familiarity with, your brand, you can then retarget them in the future as a “warm” audience and expect significantly better ad results than you’d experience with cold traffic.

Dynamic Retargeting

Although site retargeting can be useful and is an excellent baby step towards your retargeting goals, it doesn’t present anything really custom tailored to your audience and, therefore, doesn’t really utilize retargeting to its full potential. Dynamic retargeting takes things a step further by taking your traffic’s specific behavior into account. Rather than just lump everyone who visits your site into one audience, dynamic retargeting reaches out to customers based on what specific products or pages they viewed. This way, you can ensure you are following users around the web with images of the specific product that they were interested in, rather than your brand in general. This makes things much more relevant for your audience and much more cost-effective for your business.

Dynamic retargeting can also be taken a few steps further. Rather than simply targeting visitors based on products they viewed, you can also target people based on whether they eventually bought the things they put in their shopping cart. This can encourage people to come back to your checkout page and finish what they started. Furthermore, targeting people based on what they DID buy allows you to advertise upsells and cross-sells that are relevant to their purchases.

Social Retargeting

Social retargeting has dominated the field for the last couple years. The concept of native advertising on Facebook and Twitter (“native” means the ads look and feel like organic content) was already incredibly powerful by itself when first introduced. Throwing retargeting into that equation simply makes it even more powerful.

• License: Private Label Rights
• Category:Ebooks
• Tags:2018 Ebooks With Audio & Video Private Label Rights