Viking Mobile Marketing PLR Ebook

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Chapter 1:

Why Mobile?

Hello and welcome to Viking Mobile Marketing. Here's a quick overview of what we'll be covering in this course:

First, we'll discuss why mobile marketing is so important to your business, no matter what industry you're in. Next, we'll go over how to make your sites and pages mobile friendly. After that, we'll take a look at the various methods of sending mobile traffic to your web properties. Finally, we'll cover a couple ways you can make special use of that mobile traffic when it shows up.

So without further ado, let's dive right in.

Why You Need Mobile Marketing

Mobile usage now represents 65% of all digital media time. As of 2016 mobile traffic makes up over 56% of all internet traffic to leading US websites. In response to this, 68% of businesses now have a mobile marketing strategy and by 2019, mobile advertising will represent 72% of all US digital ad spending.

But it’s not just businesses that are catching on. Consumers are starting to expect more too. According to Google, 61% of users probably won’t return to a mobile site they had trouble with and 40% of them will go to your competitors. 83% of consumers say a seamless experience on all their devices is very important while 57% insist they won’t recommend businesses with a poorly designed mobile site. Of course, all that assumes users will even find a non-mobile-friendly site, which is becoming less likely now that google factors mobile-friendliness into your search ranking!

And that’s all just pertaining to websites. Email mobile trends are even more eye-opening. Roughly 80% of consumers read their emails on a mobile device and a shocking 70% say they delete emails immediately if they don’t look good on a mobile device! This means you need to be thinking mobile in your web design, your SEO, AND your email marketing. Otherwise, your business could suffer just like many others have who failed to jump on this mobile trend…

Luckily, you won’t have that problem, because YOU found this awesome guide on mobile marketing. In the next few modules we’re going to show you how to take this mobile trend by the horns and leverage it to your advantage. And it all starts by making sure your web properties are mobile friendly, which is what we’ll discuss in the next module.

Chapter 2:

Getting Mobile Friendly

The mobile marketing journey starts with making sure your web properties are mobile friendly. This is important for a few reasons. Firstly, it provides a positive and enjoyable experience for your visitors and customers, making them more likely to return to your site and more likely to speak and think highly of your business. Secondly, it caters to the fact that pretty soon a majority of your visitors will in fact be on mobile devices, if they aren’t already. Thirdly, it will help you get found on search engines. Google has made it clear on multiple occasions that it seriously factors mobile friendliness into the search rankings and if you aren’t mobile friendly, this means you’ll be missing out big time on traffic.

So generally there are two ways to make a site “mobile friendly”. The first is to create a separate mobile version of your site and the second is to make your existing site or page “mobile responsive”. We’ll look at each of these.

Mobile Versions

So until recently the first option, having a separate mobile version of your site or pages, was more common. Companies were either hiring people to build a separate mobile site from scratch on one hand or, on the other hand, they’d rely on certain site builders or content management systems (CMS) that would conveniently auto-generate and update a mobile version in real time when things were added to their desktop version. For most independent internet entrepreneurs, it was the latter option, of course. For example, on your desktop site you could add a headline to your homepage, and then a button, and then a cool background photo, and then a new navigation option to a new page and “poof” the mobile version of your site would immediately have an easily visible version of that headline, an easily tappable version of that button, and in the case of the photo, it would either shrink it and place it above or below your other elements, rather than as a background, or it would leave it as a background (but it wouldn’t really look right on a vertically held device), or simply hide the image on the mobile version. As for the navigation option that was added, it would be added to a special mobile dropdown menu. Examples of the website builders or CMS’s that did this (and maybe still do) are Weebly, Wix, and many others.

Problems with Mobile Versions

So it basically worked out okay. But there were a few problems. In many cases, not all the functionality would be available on the mobile version of the site. Entire buttons, options, and elements would be missing either because the designers wanted to keep things minimalistic or because the mobile web building platform they used didn’t allow certain things. Many users didn’t like this and made a habit of going straight to the bottom of any mobile page they found and looking for a “desktop version” link so they could simply enjoy the desktop version by pinching and zooming on their device.

• License: Private Label Rights
• Category:Ebooks
• Tags:2018 Ebooks With Audio & Video Private Label Rights