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Viking Linkedin Marketing PLR Ebook With Audio & Video

Viking Linkedin Marketing PLR Ebook With Audio & Video
License Type: Private Label Rights
File Type: ZIP
SKU: 61836
Shipping: Online Download
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Chapter 1:

Introduction

LinkedIn isn’t just for helping you recruit top talent or finding your dream job, but is a powerful means of organic B2B marketing. You can of course leverage paid marketing on LinkedIn, but even with paid marketing every business needs to invest in building their organic presence. Just as with other social media platforms, LinkedIn is a global site—which is an effective means of growing your business well beyond your local service area. While B2B marketing is the most effective, don’t discount LinkedIn for B2C.

The Numbers Are Impressive

LinkedIn is a site dedicated to professional so the mindset when joining, posting, searching, and networking is quite unique when compared to Facebook or Twitter. While the site may not be as saturated, that is something you can use to your advantage. Users join and log in for professional purposes, meaning you have a built-in captive audience. Just take a look at some of the stats:

• There are over 467 million users in over 200 countries around the world.
• The US has the largest number of users, followed by India, Brazil, Great Britain, and Canada.
• LinkedIn is available in over 24 languages.
• There are 1.5 million professional LinkedIn Groups in hundreds of industries.
• 57% of users are male and 44% are female.
• 41% of millionaires use LinkedIn.
• 13% of users are between the ages of 15 and 34—including over 40 million students and recent college grads.
• 94% of online marketers use LinkedIn to distribute content.
• 71% of professionals believe LinkedIn is a credible source for professional content.
• 80% of B2B leads come from LinkedIn.
• 46% of B2B social media traffic comes from LinkedIn.

So obviously, LinkedIn is the perfect place to market your business. Next, we’ll talk about establishing marketing goals.

Chapter 2:

LinkedIn Marketing Goals

Establishing marketing goals is critical to the success of your LinkedIn marketing. Countless entrepreneurs and businesses have setup an LinkedIn presence, made a few posts, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of LinkedIn presence or strategy, you need to establish clear marketing goals.

Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. “I want to increase my social following” would be an example of a bad goal that will likely result in your marketing efforts petering out after a while because there are no specific milestones. “I want to gain 1,000 likes by Christmas” is an example of a good goal. It’s specific, measurable, and certainly attainable. Below are some examples of the various goal categories you might be interested in.

Traffic to Website (Sales, Leads, Content)

Probably one of the most popular goals of LinkedIn Marketing is to funnel your LinkedIn traffic back to your own web properties. After all, most businesses don’t do business “on” LinkedIn. You’re leveraging LinkedIn to obtain traffic and convert that LinkedIn traffic into brand-followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing LinkedIn traffic AWAY from LinkedIn and over to their own web properties.

Social Following (aka LinkedIn as Autoresponder)

In this goal category, your aim is to build a large number of followers. The reason we also refer to this as “LinkedIn as Autoresponder” is because the main sought-after benefit here is to increase the number of people who will see your posts in their feeds. In this sense, your LinkedIn posts become similar to sending out email broadcasts via your autoresponder. If you grow a large enough community, this can be very beneficial and if your content is engaging enough to get a lot of traction in the form of likes, comments, and shares, you can significantly increase the range of your organic reach into people’s feeds.

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