Viking Instagram Marketing PLR Ebook With Audio & Video

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Chapter 1:
Introduction

Instagram is a powerful photo sharing app. When it comes to leveraging this social platform for business, it’s all about visualizing your brand. While you can certainly post photos to any and all of your other social platforms, Instagram differentiates itself (even from Pinterest) with filters which empower absolutely anyone to turn their photos into engaging and brand-building works of art. When it comes to deciding which social platforms to add to your website, and post to regularly—Instagram certainly can’t be ignored.

Instagram Is a Mobile App

One of the most noteworthy differences between Instagram and some of the other sites you might be considering for your brand or business, is that Instagram is a mobile app. While you can head to Instagram.com after you have created an account and perform limited functions, the majority of the functions must be used within the app. Downloading the app is free for both Android and Apple. If you are using Instagram for your business, set up your Facebook account first. Even if you are not yet active on Facebook, you will need to link your Instagram account to its parent company (Facebook) to transition it from a regular account to a business account.

Why Instagram? Check Out the Statistics Below

We know that you only have so much time in the day, so you might be in search of some quantifiable facts as to why Instagram is where you should be investing your time and resources. Here are some statistics that businesses across every industry simply can’t ignore. Instagram has over 700 million active users (yup, you heard that right), 400 million of whom use the app every single day. 80% of these users are outside of the U.S. Over 80% of Instagram users follow and engage with multiple businesses, products, or services. Over 250 million Instagram users engage with the Instagram stories (paid advertising) each day which makes it a dream come true if paid ads are your focus. Users share over 95 million photos and videos each day. Most Instagrammers are between 18 to 29 years old. 38% of women use Instagram and 26% of men. Over 8 million registered businesses use Instagram. Over 120 million Instagrammers engage with brands directly after their Instagram engagement—visit their website or profile URL, direct message in Instagram, email, call, visit other social platforms, or get directions. By the end of 2017, 70% of brands will be on Instagram. Over 60% of users have learned about a new product, services, business, or brand after finding them on Instagram. Instagram posts with hashtags receive over 12% more likes, comments, tags, and shares. The average business or brand posts 5 times per week.

So, clearly Instagram is where you should be marketing, based on audience size, usage and engagement, and demographics – not to mention that every other business is marketing there, which should tell you something. Now that you know why you should be marketing there, it’s time to talk about establishing your Instagram marketing goals.

Chapter 2

Establishing Your Goals

Establishing marketing goals is critical to the success of your Instagram marketing. Countless entrepreneurs and businesses have setup an Instagram presence, made a few posts, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of Instagram presence or strategy, you need to establish clear marketing goals.

Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. “I want to increase my social following” would be an example of a bad goal that will likely result in your marketing efforts petering out after a while because there are no specific milestones. “I want to gain 1,000 likes by Christmas” is an example of a good goal. It’s specific, measurable, and certainly attainable. Below are some examples of the various goal categories you might be interested in.

Traffic to Website (Sales, Leads, Content)

Probably one of the most popular goals of Instagram Marketing is to funnel your Instagram traffic back to your own web properties. After all, most businesses don’t do business “on” Instagram. You’re leveraging Instagram to obtain traffic and convert that Instagram traffic into brand-followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing Instagram traffic AWAY from Instagram and over to their own web properties.

• License: Private Label Rights
• Category:Ebooks
• Tags:2018 Ebooks With Audio & Video Private Label Rights