Video Tutorials Personal Use Ebook

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Introduction

If you aren't using videos to market your business, why not? Anyone with a smartphone can make a decent video because the cameras and microphones on today’s phones are close in quality to basic digital cameras of just a few years ago. You can employ professionals to handle video creation for your company, but it is not necessary to do so. That is because the audience you are trying to reach much prefers short, to the point, simple to understand videos as opposed to a longer video.

A video of 45 to 90 seconds can convey a lot about a product or service, and it doesn't take up much of your prospects' valuable time. According to Cisco, a global technology company, "69% of consumer Internet traffic will be video" by the year 2017.

Guess what? It's 2017, and video is everywhere.

WyzOwl is a company that makes explainer videos. They point to research that shows a full 69% of web surfers who are considering purchasing a product or service prefer video over text as a marketing medium. In another study, 70% of video viewers shared a brand's video through email or on social media.

Also, 80% of consumers state that demonstration videos or video tutorials " ... are helpful when making purchases".

That last stat should really grab you if you are selling anything and you have an online presence. Posting videos to the Internet can be done for free or very little money, and if 8 out of every 10 of your prospects believe a video tutorial will help them make a purchasing decision, it is time for you to get some videos in front of their eyeballs.

In this report on how to create great video tutorials, you will learn the "sweet spot" video length to maximize viewership and conversions. You will find out how you can get started making how-to videos and explainer videos right away, with a minimal investment. You will learn video marketing secrets the pros use, why it is oh so important to include a call to action in every video you create, and how to create engaging tutorial videos with nothing more than your smartphone.

You will discover how to write video scripts, how many words per minute your videos should contain, and the top free and paid video creation services. Everything you need to know to record, distribute and benefit from high-quality tutorial videos is now yours.

Ready to get started?

Let's begin by looking at the overall step-by-step process you are going to be following to create video tutorials that help grow your business. Then we will look at the components of those individual steps in detail, provide some technological resources, applications, and websites that make video creation easy, and then cover a few miscellaneous video production tips the pros use.

The Simple 4-Step Process for Making a Video

Tutorial

Sometimes marketers make things harder than they need to be. If you have never recorded a tutorial video before, you may be drawing an outline that is long and confusing. It is only necessary to follow the 4-step process listed here to make an effective tutorial video.

Step 1 – Write Your Video Script

A lot of first-time video creators record videos without a dedicated script in place. They know their products and services so well that they believe they can simply hit "record", and begin to explain a step-by-step process or tutorial. While this may be true for a very limited number of people, you will find your videos generating better results for your business when you have a dedicated script to follow.

Your favorite movies, those that you have remembered fondly for decades, were all created using scripts. The actors were not allowed to just run around and say whatever was on their mind. That is because specific word structures and techniques have been proven to create a desired psychological response. Scream "Fire!" in a crowded movie theater, and I think you know what will happen. Shout "Free lunch for the next 5 minutes" in front of a large crowd, and your food truck is going to be overwhelmed with activity.

In the same way, what you say and how you say it should be scripted to get the response you are looking for. You should know what you are trying to produce as a desired result, and how you are going to walk someone through the tutorial process.

Are you explaining how you should use one of your products properly? Perhaps you are walking someone through the way to navigate your website? In either case, the first step of the video tutorial creation process is writing your video script.

Step 2 – Record the Voiceover

Does the idea of recording your voice make you feel less than comfortable? If so, you can use Craigslist, Fiverr, Freelancer, BreadNBeyond, and Voices.com to hire talented freelancers that can do the voiceover for you. These people are well-versed in creating all kinds of voiceovers for videos and are an excellent choice if you are afraid your voice will not sound professional.

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