Video Seo Personal Use Ebook

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Introduction to Video SEO - How to Optimize Your Video for Search

Like it or not, video marketing is here to stay. While you can pay for traffic and then send that traffic to your videos, the best-case scenario is for search engines to choose to rank your videos high for certain search terms and keywords, without you paying a penny. This is called generic search traffic. Here are just a few of the many reasons it makes sense to optimize your video for search engines.

• Cisco Systems, Inc. is a technology-based multinational conglomerate headquartered in San Jose, California. Their substantial research and knowledge of computer usage habits leads them to believe that as much as 80% of all internet traffic will be represented by video by the year 2020.

• Videos on YouTube, the largest video sharing website in the world by far and the second largest search engine behind Google, can appear on YouTube and Google search engines.

• YouTube hosts video content exclusively and boasts 1.4 billion users, roughly 1/3 of the global Internet.

• Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video.

• WireBuzz tells us that a web surfer retains just 10% of the textbased content he reads online, as opposed to 95% of the message delivered in a video.

Video marketing seems to be the new blogging. The early adopters of blogging enjoyed a marketing scenario where they were shooting fish in a barrel. Traffic, sales, and profits were easy to come by because very few people were using blogs to market their products in the early days of the Internet. Today you absolutely must have a blog or website introducing your company to the world.

Accordingly, you must be involved in video marketing to give your company a chance for success in the 21st century. Some online and brickand-mortar businesses may be able to find a way to succeed without using videos and the Internet to spread their reach, but that is going to be a club with few members. In the days of the first automobiles, the buggy whip salesman resistant to change that believed cars would be a passing fad saw his business drop every year. How many buggy whips have you seen for sale in your lifetime?

For some very important reasons, companies big and small and in a wide variety of marketplaces need to have a video marketing plan in place. Unless that plan involves a budget with deep pockets, learning to optimize videos, so the search engines send you relevant, free traffic is essential.

That is the object of this report.

In it, you will learn what video SEO is. You will discover the difference between text-based and video-based search engines, and why good keyword research is essential for search engine optimization. After reading this report, you will understand the video ranking factors YouTube uses, as well as how to use the YouTube search algorithm to rank your videos for your desired search terms.

Since video-exclusive sites like YouTube and Vimeo are not the only way people find your videos, you will also learn exactly how to optimize your videos for traditional search engines like Google. Finally, we will show you where you should be putting your videos online and share 10 tips proven to optimize your video for search, so you boost your chances of ranking high for your intended keywords. Let's get started optimizing your videos for search engines by defining video SEO.

What Is Video SEO?

If you have some idea of what SEO means, figuring out video SEO is not too difficult. SEO stands for search engine optimization. This practice refers to making each of your web pages and every piece of your online content as attractive to Google and other search engines as you possibly can. Some statistics show that the top 3 spots for a Google search get as much as 55% of all the clicks for that search term.

Many times, a web surfer will not look any farther than the first page of Google search results. If your web content is not on page 1 for the keyword or phrase you are targeting, it can be difficult to generate much free, generic traffic. SEO optimizes your content using what we know about how search engine algorithms work, so you have the best possible chance of ranking high for your target keywords.

Video SEO works the same way.

The goal is to reverse engineer videos that rank well for words and phrases you want to rank for. This gives you a list of ranking factors Google, YouTube, and other text and video-based search engines use when they are deciding how to rank a video. For instance, one proven video SEO tactic is to include an exact match of the keyword phrase you are targeting in the title of your video.

• License: Personal Use
• Category:Ebooks
• Tags:2018 Ebooks Personal Use