Video Rank Alliance Personal Use Ebook

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Chapter 4 Video Seo For Local Offline Businesses

A great way to earn some quick bucks is to help Local Offine Businesses getting more awareness and leads. So what we are talking about is you building a Local SEO Agency.

Why should you do it? Well i can give some motives:

Is easy and doesn't require big capital to start

Most tasks can be automated

It's Scalable

Source of residual income (since satisfied customers will stay liftime customers)

You become an authority and get more customers

A lot of potential customers (brick and mortar businesses)

Offer other services to these companies such as design, copywriting, article writing, marketing, webdesign and more.

You can also promote their business in a more fashinable way using the power of video marketing in their benefit.

So for you to get started with this you just need to go through some simple steps that i'm explaining below:

Promote your services to Local Businesses

Create a promotion Video (that captures Leads)

And here you can take two paths:

You can sell the leads generated or You can sell them the video package.

See, most offline Local businesses don't really know the power of getting leads from the internet. Most of them are not on Social Media, aren't ranked on Google and for sure, they don't use youtube (nor any sorts of Video Marketing). They are loosing a ton of potential leads since most people search for these kinds of businesses on the internet.

A quick example:

You will move to a different town. You will search for Real Estate agents on that town so you can see some houses and choose where you want to live. After two months, your car is not working. You're going to search for autoshops on that particular area. You see where i'm going with this?

So if there are businesses that aren't working with these tools and you know how to work with them you can see the opportunity that is knocking on your door right now!

Since youtube is a well established website you can create a video promoting any business that want these kind of services and get leads for their businesses. You should look for businesses that have high amount payments for their services such as:

Car Dealers

Auto Shops

Surgeons

Architects

Landscapers

Contractors

Real Estate Agents

Real Estate Investors

Consulting Firms

And others.

Since this businesses have high payments/per service they can afford an Higher cost per lead so they are the perfect customers for your Local Video SEO Business.

How to Start?

For you to start you business you must make sure that you do some research and you think about the business for a second so you can be prepared and know what to expect and how to drive your business through the success path:

create a well planned structure and it's better for you to do a business plan and a local market study

you must make sure you consider all the costs and what is the price that you should charge for you services in order to have some good profit with it.

Write down your goals, your mission and vision and also your strategies

Get to know your competition or if you have any

Increase your knowledge on the SEO industry

Get the necessary equipment to start your company

Create a website and portfolio samples to show to clients

Promote your services

After going through this you can start searching for potential customers, finding them and showing them what you can do to help their business stand out from the competition. Notice that this is a very competitive industry and that sometimes you also have to educate your customers since they don't know what you are talking about. They just want results and not sales pitches.

When you find these clients you can promote your services and use Video Marketing as a lethal weapon for you customers competitors. Here's why:

People will be much more aware of your client company than the competitors due to the appealing high percieved value of video marketing

It's easier to rank on search engines since Youtube is a well established site and you can also rank and optimize your video for specific keywords that the Target customers are seacrhing for

A great way to promote their products/services

You can geotag your video so you can associate your video to the coordinates of the business location

Can build a list of followers to the business and include a Name, Adress and Phone
Conclusion

I believe that this guide showed you the potential and the power of video marketing on businesses, products and services. They have the power to create brand awareness, to drive leads, to build followers, to show product/service features and benefits and i salso a great way to engage with your audience and to establish you as an authority on the niche you are working. I hope you grasped the concepts show non this book and i really want you to start applying the same concepts in order for you to be successful.

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