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It's a dreadful feeling that nobody wants to experience. You've spent many hours and possibly many dollars creating your videos only to find that nobody is viewing them. It can be soul destroying but the good news is that with a little bit of effort and some objective self-appraisal, it is possible to come back from this desperate situation and find an appreciative audience. So where to begin?
The first thing you need to do is ask yourself a very important question. Are my videos good videos? It can be a challenge to answer this objectively (and you can't rely on friends and family either! They will always say your videos are good.). It's best to post your video for review on a forum relevant to the topic. Look for for feedback in relation to the content (is it valuable, focused and well organized), the presentation (are you interesting, is your delivery good) and the production (is the music too loud, how's the logo sting, are the graphics eye catching). You'll get honest feedback that you can use constructively to make improvements, though it may hurt a little.
Once you've established that your content is good quality, you can eliminate that as the reason for low viewing numbers. You now know that your video is worth watching, so what's happening with viewers? It may be the case that your video is not well optimized for search and therefore is not being picked up and ranked in Google or YouTube.
This can be easily fixed. Check that you have optimized the title of your video (and also saved your video filename using relevant keywords before uploading to video properties). Make sure that your description and tags are clear and concise. Use complete sentences in the description and other details like the date which allow YouTube to better index your video. Don't spam on tags. Use keywords that are relevant, not just popular as YouTube have methods for detecting 'spammy' behavior.
Once you have optimized your title description and tags, share and ping your video URL across the web. This will help bring Google's attention to your video and will in time contribute to higher organic search rankings.
Finally, try to create a community around your videos or piggy back on an established community. Always turn on embed to allow viewers to put your video on their blogs and other web properties. This creates more links that ultimately help your search ranking on YouTube and Google.
Also, YouTube consider ratings and views when ranking a video. Always encourage visitor engagement and feedback. Use annotation to remind viewers to like your video or to watch more of your videos. Invite comments. Being more proactive and engaging with your community via video responses that connect your to content with a large following is an excellent way to piggy back your way to recognition. Do everything in your power to encourage a broader community feedback system and you will see rewards.
Be aware, that it can take time to establish an audience for your videos, no matter how great they are. Be patient and persistent and in time, you will gain the appreciative audience you are searching for.
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- Tags:2011 Ebooks With Video Personal Use