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Videos are used to propel viewers into taking action. You want to invoke a positive response from your viewers, but you also want them to take action immediately after watching your broadcast.
One way of doing this is by including a direct link to your website or squeeze page at the end of the video, highlighting the benefits of visiting your website. Keep in mind that you still need to use a direct call to action, even in videos, so don't forget to spend time crafting the most actiondriven call to action possible.
If you want your video to go viral, make sure that you add a "Tell a Friend" link to the video, and that you work in 'entertainment value'. Your video needs to really stand out in the video community and motivate viewers to send it to their friends, and share it with everyone they know.
You can do this easily by creating a video that adds comic influence, entertains the viewer, shocks the viewer or offers a unique perspective that differs from the majority of other videos in the same market.
Controversy is one of the easiest ways to drive eyeballs to your videos, but make sure that your video works directly towards building a positive brand stature. You don't want to create videos that leave viewers entertained but finding it difficult to trust you.
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- Category:Ebooks
- Tags:2010 Ebooks Private Label Rights