Video Marketing Revolution Personal Use Ebook

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The Takeaway Understand your audience's needs better than anyone else, and play to them in your videos. In addition, don't mistake "longer" for "better" -- if your message can be expressed in just a few seconds, don't drag out the length of your video unnecessarily. 4. Intel: "Meet the Makers" Series Intel's five-part "Meet the Makers" series looks more like the inspirational, uplifting stories you see on the news rather than videos created by a brand. Each video profiles a person around the world who uses Intel products to create amazing experiences and new technology. In this video, for example, a 13-year-old named Shubham Banerjee tells the story of how he used Intel's technology to prototype and build an affordable braille printer to help more people who are blind read. The common denominator? The folks in these videos use technology to help people and make the world a better and more interesting place. By providing viewers with an inspirational look at how technology is changing our experiences, they were able to drum up interest in a way that a traditional, product-centric advertisement couldn't. The Takeaway Think in terms of macro and micro in your video marketing. Evaluate the macro effect that your product or service is having on your industry or the world as a whole, and then hone in on someone's micro experience to deliver a relatable and compelling story.

5. Google Earth: "Homeward Bound" This emotional account of Saroo Brierley's journey to trace back his original roots after a tragic separation from his family is nothing short of powerful. By inserting their product into a story of loss, love, and restoration, Google Earth was successful in positioning its capabilities as life-changing -- but it doesn’t feel too showy. The video makes you feel that Google Earth isn't out to make money, but rather, they're out to build a service to improve the lives of their users. The Takeaway Again, appeal to emotion. While you don't want to abuse this approach, emotion is an incredibly powerful driver that can influence the way people act and respond to your product or service.

6. Stream an Online Sale The Funky Fairy is an online store based in the United Kingdom that sells personalized, embroidered gifts for kids. Owner Vicki Stewart decided to do a sale via Facebook Live to liquidate the personalized items with kids’ names in her overstock inventory. Here’s the process: Plan and Have a Sale The Funky Fairy did three sales over four days. Each was a stand-alone Facebook Live that ran about 20 minutes. The first sale went so well, Vicki did a second (the first and second each had about 7,000 views) and then a third (which got about 10,000 views). During the Live, Vicki chatted as she showed the names and available sale items and people would comment to request the names they wanted. If

customers wanted an item she didn’t have on sale, they were directed to the special order page. The Funky Fairy closed out their overstock by showcasing available items on a Facebook Live sale. To make the most of it, do a sale on Live as a limited-time or limited-inventory sale or series. Whether the reason is summer, weekend, or closeout, always give a credible purpose. Alternatively if you’re a consultant without physical stock and you want to get more of a certain type of client on your roster, offer a limited number of coaching slots for people in that industry. Another option is to limit a sale to only people who are commenting during the Live broadcast. You can then make a different offer available to those who are watching the replay. Engage With Viewers As much as possible, interact and respond to comments while you’re live. If that isn’t an option, be sure to go back to comment after the fact to make sure you responded to everyone and met all the needs of your audience. To avoid being overwhelmed, the best solution is to have a moderator help you out. The moderator doesn’t even need to be with you. Ask a team member to respond to the comments during your Live, and take note of the comments that will need your immediate attention.

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